【正文】 able cost pricing.The cost of traditional productionbased pricing in the marketoriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing, and based on the cost to organize the production and marketing. Customercentric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, the customer can be made via the Internet acceptable cost, the cost of business in accordance with customers to provide flexible product design and production program for the user to choose until after the customer agrees to confirm the production and marketing organizations, all All these are clients of the server program in the pany under the guidance and does not require specialized services and, therefore, extremely low cost. At present, the United States, General Motors Corp. to allow customers on the Internet through the pany39。s own guidance system of the design and assembly of motor vehicles to meet their needs, users first determine the criteria for acceptable price, and then according to the price limit system to meet the requirements of style show vehicle, the user can also be used for appropriate changes, the pany producing the final product just to meet the customer requirements of price and performance. SWOT analysis Starting from the given data on the mercial environment, the marketing supervisor announces the opportunities and threats, strengths, weaknesses and major direction reflections that characterize the pany 39。 s situation or some specific entities regarding the plan. Opportunities and threats correspond to those external susceptible elements so as to affect the firm’s evolution. An opportunity’s value is linked to its attraction level and its success probability, fact that depends on the distinctive pany 39。 s petences, on the activities that the pany does in its special way and the performance towards the success key factors , the conditions of opportunity value. What can an opportunity constitute? For instance: opening new markets , extending the existent one, recreating the market after a period of fall or recession , creating a new brand , legislative advantages etc. Threats are an issue resulted form an unfavorable tendency or environment disruption that, in the absence of an useful marketing activity, leads to the pany’s position deterioration. A threat is dangerous when it profoundly affects the pany’s advantages and when it drives apart the firm’s chances of development. For example: some new and strong petitors 39。 entering the market, consumers’ drop of interest for a certain product, legislative disadvantages. Strengths and weaknesses are determined by an internal evaluation. Therefore, all activity areas need periodical evaluation. For this, it is frequently being used an analysis matrix and a periodical reexamination of different sectors 39。 petences is done (marketing, finance, production and human resources). Forces can be identified in the pany’s positive image and in the products, the good market position being reflected in the increased market value, professional and experimented personnel, activity done according to plans and clear schedules. Weaknesses do not have the same consequences, very disturbing being those that affect the high sensitivity activity fields. We enumerate: high activity costs, dropping sales so low profit, unqualified personnel in an inefficient working environment, etc. Marketing strategy In this part of the plan, the marketing supervisor outlines the strategy’s essential traits that will be applied. A marketing strategy does not constitute a collection of isolated acts, but rather a general orientation of the overall efforts needed to achieve the desired objectives. This strategy needs to be described in a clear and yet concise manner. So, strategy formulation is strongly inspired by the information resulted from the situation. It is important to remember that strategies always need to be coherent and convergent with the objectives. Below, we shall enumerate the marketing strategies that the pany is having， Growth strategies: applied when a progressive development is anticipated. The expected results are, in general, the market sector growth, the business cipher’s growth and the sales volume.Stability strategies: could be applied when the sold product is at the maturity stage, when the clients are already decided, the annual sales cipher is going through a constant growth and certain environmental changes take place slowly. Differential marketing strategies: they have as target the satisfaction of a larger part of the total market sector and offer numerous products adapted to different market segments. Concentrated marketing strategies: the pany is focusing all efforts to satisfy a very precise market segment. Action methods The strategy identifies the route to be followed in order to reach the already set objectives , but for each decision answers to a series of questions concerning the specific action taken into consideration should be found , the time in which it the strategy will be applied , the resources , means , necessary costs, this being the action plan’s purpose . In this section references concerning each person’s responsibilities as well as the stages 39。 deadlines are made. Control The control process involves one or more objectives, a restore information system that pares the results with the initial objectives and a system that allows readjusting the activities so as to make them patible with the objectives. The necessity of a control system is meant to: Assure that the pany’s objectives and those of the marketing sector will be reached and that the pany is heading towards the right direction。 Guarantee the efficiency of using marketing resources。 Put in