【正文】 e Identity Design331131221511界面設計Interface Design 221131331512招貼設計Poster Design331131220106聲像廣告設計Advertising AV Design221131221515廣告策劃與文案Advertising Planning amp。 Copy221131221516印刷工藝Printing Process22小計Subtotal241077限定選修課Restrictive Courses 1141221353 書籍裝幀設計Book Binding Design221141221354視覺導向設計 Visual Guide Design221141220984市場調查Marketing Research221141221349表現(xiàn)技法（一）Expression Techniques I221141220977計算機輔助設計（四）Computer Aided Design IV221141220049編排設計Layout Design221141220046包裝設計 Package Design22小計Subtotal1422461151220986中外音樂鑒賞Chinese amp。 Foreign Music Appreciation221151220110書法Calligraphy221151221355廣告案例分析Advertising Cases Analysis221151220071廣告心理學Advertising Psychology221151330989多媒體與動漫設計Multimedia amp。 Animation Design331151221348展示設計Display Design221151330140中國歷代名篇賞析Appreciation of Masterpiecesin Chinese literature History331151221356表現(xiàn)技法（二）Expression Techniques II22小計Subtotal18　4347應選Required Credit10實踐教學課（必修）Practice(Required)2161110093軍體 Military Training1√1161330108實訓與社會實踐Practice amp。 Social Activies3√1161440107實習 Practice 4√1161440048畢業(yè)論文Graduation Thesis 4√小計Subtotal12合計Total123備注：1. 專業(yè)課程教學以周為單元進行，每周為12學時。專業(yè)課程教學每學期需另外安排專用課程表。2. 每個學生在校學習期間，至少要選修“任意選修課”中的《美術鑒賞》、《藝術導論》、《音樂鑒賞》、《書法鑒賞》其中一門并通過考核取得2個學分，方可畢業(yè)。附件二 Appendix Ⅱ主要課程介紹Introduction of Main Courses課程代碼：11220341 藝術導論 學分：2 周學時：2主要內容：本課程是講解藝術一般規(guī)律并用理論指導藝術實踐的選修課，力求能以通俗易懂的語言，深入淺出的內容來揭示藝術理論的規(guī)律和藝術創(chuàng)作的基本思路。Code: 11220341 Art Guide Theory Credit: 2 Teaching Hours per Week: 2Content: The course is an optional course explaining general rules of the art and supervising artistic practice by the use of theories. It aims at revealing the rules of artistic theories and the basic clues of the artistic creation by the use of plain language and simple Contents.課程代碼：11220790 設計史論 學分：2 周學時：2主要內容：學習掌握現(xiàn)代設計的原理、類型、方法、造型表現(xiàn)、設計美學和設計創(chuàng)意的基礎知識。通過系統(tǒng)學習人類設計歷史特別是工業(yè)革命以來的設計發(fā)展演變的脈絡，包括各種設計學派、設計風格、著名設計師及其作品的特色以及設計發(fā)展的歷史條件，正確理解設計內在動力與源泉。在此基礎上較深入了解設計的內涵、外延、研究對象、研究方法與研究現(xiàn)狀，具備基本的理論研究能力，反思設計教育、設計行為，反思設計師的社會定位與社會職責。Code：11220790 Design History and Theory Credit: 2 Teaching Hours per Week per Week: 2Content: It aims to provide elemental knowledge of principles, varieties, approaches, modeling representation, design esthetics and design creation of modern design. Through systematic reviewing human design history, especially the design development context since the Industrial Revolution, including various design schools, design styles, renowned designers and the characteristics of their works and the historic condition of design development, students could accurately understand the inner motive and origin of design. On its basis, it could be easy to acquire paratively deep prehension over design connotation, extension, research target, research procedures and existing condition to rethink design education, design behavior as well as social position and responsibilities, with essential theory research capability.課程代碼：21220114/ 21220115 素描 （一、二） 學分 2 周學時： 2主要內容： 通過本課程系統(tǒng)的理論講授和有效的課題練習，培養(yǎng)正確的觀察方法，了解多種寫實繪畫的調子素描、結構素描、精密素描與速寫的基本表現(xiàn)技法。提高觀察概括與表現(xiàn)的能力和藝術修養(yǎng)及鑒賞力，為專業(yè)課程學習和未來的發(fā)展打下良好基礎。Code：21220114/ 21220115 Drawing I / II Credit: 2 Teaching Hours per Week: 2Content：The course offers systematic theory teaching and effective assignment practices to cultivate correct observational techniques and help students master various basic techniques of tune drawing, structure drawing, precision drawing and sketch for realistic painting. It also promotes the abilities of observation, generalization, expression, artistic culture and appreciation, and provides a favorable foundation for the major subjects study and the future development. 課程代碼：21220100/21220101 色彩（一、二） 學分：2 周學時：2
主要內容：通過系統(tǒng)的理解講授和科學的課題訓練，使學生理解色彩的概念，色調形成的原理和規(guī)律，色彩與形象、色彩生理與色彩心理的內在聯(lián)系。通過訓練，明確藝術形態(tài)與自然形態(tài)的區(qū)別，使學生從色彩的自然形態(tài)走向藝術形態(tài),掌握靜物采生和風景采生、繪畫色彩和裝飾色彩的基本技能。
Code：21220100/21220101 Color I / II Credit: 2 Teaching Hours per Week: 2Content：The course helps students prehend the notion of color, the theories and the rules of color tone formation, and the internal relation between color and image, color physiology and color psychology through the systematic prehension and the scientific assignment training. Through training, it helps students differentiate the artistic forms from the natural forms, change from the colorific natural forms to the artistic forms, master the basic skills of stilllife painting, scenery paining, painting color and decorative color. 課程代碼：21220792 裝飾基礎 學分：2 周學時：2主要內容：學習掌握黑白圖案的構成原理和形式，包括圖案的造型、組織、設計，以及裝飾圖案的工藝特征和繪制技法，了解裝飾圖案的作用與應用。學習掌握裝飾造型、裝飾色彩、裝飾構圖的方式、特點，以及裝飾圖案色彩的繪制技法、材料運用，提高學生裝飾審美能力和把握設計畫面的結構與秩序的能力。Code: 21220792 Basic Decoration Credit: 2 Teaching Hours per Week: 2Content：The course offers the forming theories and forms of black and white graphic patterns, including the modeling, organizing and designing of graphic patterns, as well as the technical characteristics, the drawing skills and the function and application of decorative patterns. It teaches the modes, the characteristics of decoration modeling, decoration coloring, decoration position of a picture, as well as the drawing skills and the material appli