【正文】 e Identity Design331131221511界面設(shè)計(jì)Interface Design 221131331512招貼設(shè)計(jì)Poster Design331131220106聲像廣告設(shè)計(jì)Advertising AV Design221131221515廣告策劃與文案Advertising Planning amp。 Copy221131221516印刷工藝Printing Process22小計(jì)Subtotal241077限定選修課Restrictive Courses 1141221353 書(shū)籍裝幀設(shè)計(jì)Book Binding Design221141221354視覺(jué)導(dǎo)向設(shè)計(jì) Visual Guide Design221141220984市場(chǎng)調(diào)查Marketing Research221141221349表現(xiàn)技法（一）Expression Techniques I221141220977計(jì)算機(jī)輔助設(shè)計(jì)（四）Computer Aided Design IV221141220049編排設(shè)計(jì)Layout Design221141220046包裝設(shè)計(jì) Package Design22小計(jì)Subtotal1422461151220986中外音樂(lè)鑒賞Chinese amp。 Foreign Music Appreciation221151220110書(shū)法Calligraphy221151221355廣告案例分析Advertising Cases Analysis221151220071廣告心理學(xué)Advertising Psychology221151330989多媒體與動(dòng)漫設(shè)計(jì)Multimedia amp。 Animation Design331151221348展示設(shè)計(jì)Display Design221151330140中國(guó)歷代名篇賞析Appreciation of Masterpiecesin Chinese literature History331151221356表現(xiàn)技法（二）Expression Techniques II22小計(jì)Subtotal18　4347應(yīng)選Required Credit10實(shí)踐教學(xué)課（必修）Practice(Required)2161110093軍體 Military Training1√1161330108實(shí)訓(xùn)與社會(huì)實(shí)踐Practice amp。 Social Activies3√1161440107實(shí)習(xí) Practice 4√1161440048畢業(yè)論文Graduation Thesis 4√小計(jì)Subtotal12合計(jì)Total123備注：1. 專(zhuān)業(yè)課程教學(xué)以周為單元進(jìn)行，每周為12學(xué)時(shí)。專(zhuān)業(yè)課程教學(xué)每學(xué)期需另外安排專(zhuān)用課程表。2. 每個(gè)學(xué)生在校學(xué)習(xí)期間，至少要選修“任意選修課”中的《美術(shù)鑒賞》、《藝術(shù)導(dǎo)論》、《音樂(lè)鑒賞》、《書(shū)法鑒賞》其中一門(mén)并通過(guò)考核取得2個(gè)學(xué)分，方可畢業(yè)。附件二 Appendix Ⅱ主要課程介紹Introduction of Main Courses課程代碼：11220341 藝術(shù)導(dǎo)論 學(xué)分：2 周學(xué)時(shí)：2主要內(nèi)容：本課程是講解藝術(shù)一般規(guī)律并用理論指導(dǎo)藝術(shù)實(shí)踐的選修課，力求能以通俗易懂的語(yǔ)言，深入淺出的內(nèi)容來(lái)揭示藝術(shù)理論的規(guī)律和藝術(shù)創(chuàng)作的基本思路。Code: 11220341 Art Guide Theory Credit: 2 Teaching Hours per Week: 2Content: The course is an optional course explaining general rules of the art and supervising artistic practice by the use of theories. It aims at revealing the rules of artistic theories and the basic clues of the artistic creation by the use of plain language and simple Contents.課程代碼：11220790 設(shè)計(jì)史論 學(xué)分：2 周學(xué)時(shí)：2主要內(nèi)容：學(xué)習(xí)掌握現(xiàn)代設(shè)計(jì)的原理、類(lèi)型、方法、造型表現(xiàn)、設(shè)計(jì)美學(xué)和設(shè)計(jì)創(chuàng)意的基礎(chǔ)知識(shí)。通過(guò)系統(tǒng)學(xué)習(xí)人類(lèi)設(shè)計(jì)歷史特別是工業(yè)革命以來(lái)的設(shè)計(jì)發(fā)展演變的脈絡(luò)，包括各種設(shè)計(jì)學(xué)派、設(shè)計(jì)風(fēng)格、著名設(shè)計(jì)師及其作品的特色以及設(shè)計(jì)發(fā)展的歷史條件，正確理解設(shè)計(jì)內(nèi)在動(dòng)力與源泉。在此基礎(chǔ)上較深入了解設(shè)計(jì)的內(nèi)涵、外延、研究對(duì)象、研究方法與研究現(xiàn)狀，具備基本的理論研究能力，反思設(shè)計(jì)教育、設(shè)計(jì)行為，反思設(shè)計(jì)師的社會(huì)定位與社會(huì)職責(zé)。Code：11220790 Design History and Theory Credit: 2 Teaching Hours per Week per Week: 2Content: It aims to provide elemental knowledge of principles, varieties, approaches, modeling representation, design esthetics and design creation of modern design. Through systematic reviewing human design history, especially the design development context since the Industrial Revolution, including various design schools, design styles, renowned designers and the characteristics of their works and the historic condition of design development, students could accurately understand the inner motive and origin of design. On its basis, it could be easy to acquire paratively deep prehension over design connotation, extension, research target, research procedures and existing condition to rethink design education, design behavior as well as social position and responsibilities, with essential theory research capability.課程代碼：21220114/ 21220115 素描 （一、二） 學(xué)分 2 周學(xué)時(shí)： 2主要內(nèi)容： 通過(guò)本課程系統(tǒng)的理論講授和有效的課題練習(xí)，培養(yǎng)正確的觀察方法，了解多種寫(xiě)實(shí)繪畫(huà)的調(diào)子素描、結(jié)構(gòu)素描、精密素描與速寫(xiě)的基本表現(xiàn)技法。提高觀察概括與表現(xiàn)的能力和藝術(shù)修養(yǎng)及鑒賞力，為專(zhuān)業(yè)課程學(xué)習(xí)和未來(lái)的發(fā)展打下良好基礎(chǔ)。Code：21220114/ 21220115 Drawing I / II Credit: 2 Teaching Hours per Week: 2Content：The course offers systematic theory teaching and effective assignment practices to cultivate correct observational techniques and help students master various basic techniques of tune drawing, structure drawing, precision drawing and sketch for realistic painting. It also promotes the abilities of observation, generalization, expression, artistic culture and appreciation, and provides a favorable foundation for the major subjects study and the future development. 課程代碼：21220100/21220101 色彩（一、二） 學(xué)分：2 周學(xué)時(shí)：2
主要內(nèi)容：通過(guò)系統(tǒng)的理解講授和科學(xué)的課題訓(xùn)練，使學(xué)生理解色彩的概念，色調(diào)形成的原理和規(guī)律，色彩與形象、色彩生理與色彩心理的內(nèi)在聯(lián)系。通過(guò)訓(xùn)練，明確藝術(shù)形態(tài)與自然形態(tài)的區(qū)別，使學(xué)生從色彩的自然形態(tài)走向藝術(shù)形態(tài),掌握靜物采生和風(fēng)景采生、繪畫(huà)色彩和裝飾色彩的基本技能。
Code：21220100/21220101 Color I / II Credit: 2 Teaching Hours per Week: 2Content：The course helps students prehend the notion of color, the theories and the rules of color tone formation, and the internal relation between color and image, color physiology and color psychology through the systematic prehension and the scientific assignment training. Through training, it helps students differentiate the artistic forms from the natural forms, change from the colorific natural forms to the artistic forms, master the basic skills of stilllife painting, scenery paining, painting color and decorative color. 課程代碼：21220792 裝飾基礎(chǔ) 學(xué)分：2 周學(xué)時(shí)：2主要內(nèi)容：學(xué)習(xí)掌握黑白圖案的構(gòu)成原理和形式，包括圖案的造型、組織、設(shè)計(jì)，以及裝飾圖案的工藝特征和繪制技法，了解裝飾圖案的作用與應(yīng)用。學(xué)習(xí)掌握裝飾造型、裝飾色彩、裝飾構(gòu)圖的方式、特點(diǎn)，以及裝飾圖案色彩的繪制技法、材料運(yùn)用，提高學(xué)生裝飾審美能力和把握設(shè)計(jì)畫(huà)面的結(jié)構(gòu)與秩序的能力。Code: 21220792 Basic Decoration Credit: 2 Teaching Hours per Week: 2Content：The course offers the forming theories and forms of black and white graphic patterns, including the modeling, organizing and designing of graphic patterns, as well as the technical characteristics, the drawing skills and the function and application of decorative patterns. It teaches the modes, the characteristics of decoration modeling, decoration coloring, decoration position of a picture, as well as the drawing skills and the material appli