戰(zhàn)略管理考試試卷-資料下載頁
2025-04-15 08:22本頁面
【正文】 題公園和一個主要的電視網(wǎng), 迪斯尼可以使其創(chuàng)造的一個個形象從實物產(chǎn)品順利迅速地成為全國性配銷的零售商品。這一系統(tǒng)保證迪斯尼的形象比其它公司創(chuàng)造的形象為股東提供更多的利益，一個形象獲得的利潤經(jīng)過這一遍及公司的業(yè)務系統(tǒng)而翻了幾倍。案例分析題： 1． 迪斯尼進行業(yè)務變革的目的主要有哪些？（5分）2． 描述‘利潤乘數(shù)模型’的乘數(shù)作用。（5 分）3． 迪斯尼公司的無形資產(chǎn)有哪些？（5分）4． 迪斯尼采用的是哪一類發(fā)展戰(zhàn)略？你認為公司采取這一戰(zhàn)略是否正確？說明理由。（15 分） 答題卡姓名 學號 班級 注意事項：請用2B鉛筆用 記號填寫。修改時請用橡皮擦干凈。請不要折疊答題卡。一、是非判斷題1 [A] [B] 2 [A] [B]3 [A] [B]4 [A] [B] 5 [A] [B] 6 [A] [B] 7 [A] [B] 8 [A] [B] 9 [A] [B] 10 [A] [B] 二、單項選擇題1 [A] [B] [C] [D]2 [A] [B] [C] [D]3 [A] [B] [C] [D]4 [A] [B] [C] [D]5 [A] [B] [C] [D]6 [A] [B] [C] [D]7 [A] [B] [C] [D]8 [A] [B] [C] [D]9 [A] [B] [C] [D]10 [A] [B] [C] [D]11 [A] [B] [C] [D]12 [A] [B] [C] [D]13 [A] [B] [C] [D]14 [A] [B] [C] [D]15 [A] [B] [C] [D]三、多項選擇題1 [A] [B] [C] [D] [E]2 [A] [B] [C] [D] [E]3 [A] [B] [C] [D] [E]4 [A] [B] [C] [D] [E]5 [A] [B] [C] [D] [E]6 [A] [B] [C] [D] [E]7 [A] [B] [C] [D] [E]8 [A] [B] [C] [D] [E]9 [A] [B] [C] [D] [E]10 [A] [B] [C] [D] [E]11 [A] [B] [C] [D] [E]12 [A] [B] [C] [D] [E]13 [A] [B] [C] [D] [E]14 [A] [B] [C] [D] [E]15 [A] [B] [C] [D] [E]四、案例分析題6 /
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