戰(zhàn)略管理考試試卷-預(yù)覽頁(yè)
【正文】 ）。A、市場(chǎng)開(kāi)發(fā)戰(zhàn)略 B、產(chǎn)品開(kāi)發(fā)戰(zhàn)略 C、創(chuàng)新戰(zhàn)略D、維持戰(zhàn)略 E、緊縮戰(zhàn)略退出性戰(zhàn)略的類(lèi)型包括（ ）。1989年迪斯尼進(jìn)行了一次大規(guī)模的業(yè)務(wù)設(shè)計(jì)變革，目的是要建立‘利潤(rùn)乘數(shù)’業(yè)務(wù)模型。 向配銷(xiāo)轉(zhuǎn)移的第一步是進(jìn)入零售業(yè)。但是，公司內(nèi)部存在對(duì)這一業(yè)務(wù)設(shè)計(jì)變革的懷疑。到1988年, 迪斯尼已經(jīng)有了10個(gè)零售店。對(duì)配銷(xiāo)業(yè)的投資使公司從影片的成功中獲得更多的價(jià)值。公司通過(guò)該傳播網(wǎng)還得以進(jìn)入有廣闊前景的亞洲市場(chǎng)。一旦一個(gè)新的形象被接受后, 就可以通過(guò)成百個(gè)商店來(lái)傳播。（5 分）3． 迪斯尼公司的無(wú)形資產(chǎn)有哪些？（5分）4． 迪斯尼采用的是哪一類(lèi)發(fā)展戰(zhàn)略？你認(rèn)為公司采取這一戰(zhàn)略是否正確？說(shuō)明理由。一、是非判斷題1 [A] [B] 2 [A] [B]3 [A] [B]4 [A] [B] 5 [A] [B] 6 [A] [B] 7 [A] [B] 8 [A] [B] 9 [A] [B] 10 [A] [B] 二、單項(xiàng)選擇題1 [A] [B] [C] [D]2 [A] [B] [C] [D]3 [A] [B] [C] [D]4 [A] [B] [C] [D]5 [A] [B] [C] [D]6 [A] [B] [C] [D]7 [A] [B] [C] [D]8 [A] [B] [C] [D]9 [A] [B] [C] [D]10 [A] [B] [C] [D]11 [A] [B] [C] [D]12 [A] [B] [C] [D]13 [A] [B] [C] [D]14 [A] [B] [C] [D]15 [A] [B] [C] [D]三、多項(xiàng)選擇題1 [A] [B] [C] [D] [E]2 [A] [B] [C] [D] [E]3 [A] [B] [C] [D] [E]4 [A] [B] [C] [D] [E]5 [A] [B] [C] [D] [E]6 [A] [B] [C] [D] [E]7 [A] [B] [C] [D] [E]8 [A] [B] [C] [D] [E]9 [A] [B] [C] [D] [E]10 [A] [B] [C] [D] [E]11 [A] [B] [C] [D] [E]12 [A] [B] [C] [D] [E]13 [A] [B] [C] [D] [E]14 [A] [B] [C] [D] [E]15 [A] [B] [C] [D] [E]四、案例分析題6 /
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