科龍電器空調市場的品牌定位組合-資料下載頁
2025-05-23 15:13本頁面
【導讀】追求產品可靠性，保險系數(shù)高。虛榮心強，追求時尚。受教育程度低，消費盲目。注便生活質量/品味。強調質量和可靠性。對售后服務要求不苛刻。購買容聲品牌的消費者的主要原因之一是價格便。容聲品牌和科龍電器在形象上與海爾有明顯的差。盡管消費者更認同容聲冰箱的技術和外觀，但技。海爾在售后服務方面的優(yōu)勢是主要的成功要素之
【正文】 Stadthausbr252。cke 7 D20355 Hamburg Phone ++494037 63 10 Fax ++494037 63 11 02 L246。ffelstra223。e 40 D70597 Stuttgart Phone ++4971176 730 Fax ++4971176 73401 GREAT BRITAIN Roland Berger amp。 Partner Ltd. International Management Consultants 12 Stratford Place GBLondon W1N 9AF Phone ++441712 90 48 00 Fax ++441714 99 99 38 HUNGARY Roland Berger amp。 Partner Kft. International Management Consultants Andr225。ssy t 64 H1062 Budapest Phone ++3611 53 02 29 Fax ++3611 53 24 34 INDIA Roland Berger International Management Consultants Prt. Ltd. B35, Qutub Institutional Area New Delhi 110 016 Phone: ++91116 51 94 58/59 Fax: ++91116 51 96 98/99 ISRAEL Roland Berger Ltd. International Management Consultants Dizengoff Tower 50 Dizengoff St. Tel Aviv 64332 Phone: ++97235 25 74 74 Fax: ++97235 25 04 88 ITALY Roland Berger amp。 Partner . International Management Consultants Via Sirtori, 32 I20xx9 Milan Phone ++39229 50 11 Fax ++39229 52 48 37 Via Ludovisi, 35 I00187 Rome Phone ++39648 82 11 9 Fax ++39648 91 94 83 JAPAN Roland Berger amp。 Partner Ltd. International Management Consultants ARK Mori Building 22nd Floor 11232, Akasaka Minatoku, Tokyo 1076022 Phone ++81335 87 66 60 Fax ++81335 87 66 70 LATVIA Roland Berger amp。 Partner GmbH International Management Consultants Basteja Blvd. 12 LV1050 Riga Phone ++3717 21 20 68 Fax ++3717 21 69 38 MALAYSIA Roland Berger amp。 Partner SDN. BHD. International Management Consultants Level 17 Menara IMC No 8 Jalan Sultan Ismail 50250 Kuala Lumpur Phone: ++6032 06 57 13 Fax: ++6032 06 57 14 PORTUGAL Roland Berger amp。 Partner Lda. International Management Consultants Edificio Monumental Av. Fontes Pereira de Melo, 514176。 E P1050 Lisbon Phone ++35113 52 43 61/2/3/4 Fax ++35113 52 43 60 ROMANIA Roland Berger amp。 Partner . International Management Consultants Str. Ion Dragalina 8, Sect. 5 RO76112 Bucharest Phone ++4012 22 66 76 Fax ++4012 22 62 71 RUSSIA Roland Berger amp。 Partner GmbH International Management Consultants 1. Tverskaja Jamskaja ul. 23 RF125047 Moscow Phone ++70957 21 19 51 Fax ++70957 21 19 54 SPAIN Roland Berger . International Management Consultants Paseo de la Castellana 140 EMadrid 28046 Phone ++34915 64 73 61 Fax ++34915 64 72 75 Diagonal n176。 657, 3th Floor EBarcelona 08029 Phone ++3434 94 74 40 Fax ++3434 94 74 20 SWEDEN (Representation) Roland Berger amp。 Partner AB International Management Consultants Box 7 S10120 Stockholm Phone ++46828 66 24 Fax ++46828 43 20 SWITZERLAND Roland Berger AG International Management Consultants Dufourstr. 56 CH 8008 Zurich Phone ++4112 67 41 11 Fax ++4112 67 41 19 UKRAINE Roland Berger amp。 Partner GmbH International Management Consultants 23 Shota Rustaveli Str., Apt. 10 252023 Kiev Phone ++380442 20 08 59 Fax ++380442 46 78 54 USA Roland Berger amp。 Partner, Inc. International Management Consultants 90, Park Avenue, Suite 1600 New York, . 10016 Phone ++12129841097 Fax ++12126878119
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