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tially because their ability to create a unique, distinctive positioning has diminished.However, the highly visible use of culture as a mechanism for achieving wider economic and social goals remains high on the agenda for many urban regions in the UK. Cultureled urban regeneration continues to be positively highlighted by the government, as has been the case since Labour were elected in 1997 and instantly acknowledged both the regenerative role and value of investing in culture. Chris Smith, the ining minister for Culture at the Department of Culture, Media and Sport (DCMS), published his Creative Britain vision in 1998 in which he celebrated and discussed the impact of cultureled regeneration in the nation’s resurgence. DCMS subsequently published a 2004 report Culture at the heart of regeneration which explicitly stated that there was: ‘a(chǎn)n emerging body of evidence which suggests that culture is a key driver in the regeneration process.’ The report also highlighted the increased popularity of the European Capital of Culture programme which:‘saw Glasgow, for example, enhance its status as a tourist destination from a low baseline to one of the most visited cities in the UK.’ Following the relative success of Liverpool’s European Capital of Culture year in 2008, the DCMS is now looking to replicate this acplishment by launching a UK City of Culture tribute to be awarded every four years in an attempt to deliver the same level of economic, social and physical impacts. Whilst there have been some initial criticisms levelled at this new cultural petition there is little doubt that the winning city will be very much in the spotlight in 2013. This heightened profile coupled with significant cultural investment will inevitably lead to an increase in cultural visitors. Historically cited as the best example of cultureled tourism in the UK is the transformation of Glasgow, following its designation as the European City of Culture in 1990. There is a wealth of evidence which argues that Glasgow’s Cultural Capital reign marked a successful renaissance in its national and international profile. This focused predominantly on the city’s ability to use a major cultural accolade as a catalyst for image change, which resulted in a dramatic growth in leisure and business tourism.Finally, to all UK cities not in line to bee UK City of Culture in 2013, the 2017 petition is only four years away. Planning needs to start now!