individualdecisionmaking-portlandstateuniversity：個人決策-波特蘭州立大學(xué)-資料下載頁
2025-01-12 07:15本頁面
【正文】 when there is more than one alternative that meets these cutoffs? Disjunctive ? Entails tradeoffs between aspects of different brands (alternatives) ? Minimum cutoffs are set ? Brands that meet the cutoff on any attribute are selected for further consideration EliminationByAspects (EBA) ? Rank the evaluative criteria in terms of their importance ? Establish a cutoff point for each criterion ? Brands that do not meet the cutoff on the most important criterion are dropped ? Then, repeat the process for the next important criterion… Lexicographic ? Rank the evaluative criteria in terms of their importance ? Select the brand that does best on the most important criterion ? If there is a tie, pare these brands on the second most important criterion Decision Heuristics ? Price ? Brand reputation ? Market beliefs ? Product cues
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1