individualdecisionmaking-portlandstateuniversity：個人決策-波特蘭州立大學(xué)(完整版)
【正文】 alternatives on the above criteria Evaluation process ? Often a Phased Decision Strategy ? Alternative elimination stage ? Alternative selection stage ? Decision Rules ? Decision Heuristics ? Ruleofthumbs or short cuts ? Affective choice Decision Rules Lexicographic EliminationByAspects Conjunctive Nonpensatory Decision Rules Compensatory Decision Rules Simple Additive Weighted Additive Disjunctive Compensatory Rules ? Simple additive ? All criteria (features) are considered ? All criteria are given equal importance ? Weighted additive ? All criteria (features) are considered ? criteria are given differential weights according to importance Conjunctive ? Minimum cutoffs set on relevant attributes ? Any alternative (brand) that does not meet the cutoff on even one attribute is dropped from further consideration ? What happens
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