【正文】
We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return 責(zé)任同心圓 基本職責(zé),如利潤、產(chǎn)品、質(zhì)量、經(jīng)濟(jì)增長 在執(zhí)行基本職能時(shí)對社會(huì)價(jià)值觀和優(yōu)先權(quán)的變化采取負(fù)責(zé)任的態(tài)度,如環(huán)境保護(hù)、雇員關(guān)系、公平、信息透明 新出現(xiàn)的還不明確的責(zé)任,企業(yè)必須保證越來越多地參與到改善社會(huì)環(huán)境的活動(dòng)中來。 ? 案例:魔獸世界真面目, 15’, 22’ ? 喬治 斯蒂納,企業(yè)、政府與社會(huì), p6