外文翻譯---論當(dāng)前企業(yè)網(wǎng)絡(luò)廣告存在的問題及對(duì)策-資料下載頁(yè)
2025-01-09 16:33本頁(yè)面
【正文】 e is the survey, the izen answers from the browse news ( %), the search engine ( % ) to the marriage, friends, Community Club ( %) . and other ( %), up to 26 items, the Inter needs of the growing breakdown causes the work media to undertake to provide more subdivision information more professional responsibility, relative to the video spread everywhere to cast a , work dissemination should focus on narrowcasting. Beijing Meida Starbucks CEO Wang Zhaolong that paid advertising will harm the interests of customers, he say coffee drink, to try to know. Starbucks coffee by a drunk man tell you where the coffee is good, than the TV ads tell you more convincing. Furthermore, Starbucks customers is relatively fixed, advertising is for everyone, the resulting costs must be considered to a relatively small number of customers . In view of this, the work advertisement is different from traditional advertising a new form of munication, but also to highlight the consumer oriented, personalized features, in advertising planning and running attention directed diffusion and precision marketing, understanding of audience characteristics, aim at the needs of audiences, seek the market segments after the target customer group, to convey information, to achieve coverage and target consumer distribution coincides with. Precision marketing the main form in addition to the traditional search engine advertising and classified ads , there are some new forms such as: narrow , rich media ads , mobile phone advertisement , blog advertising , they were in the news media of the work, work stream media, mobile phone terminal and blogging platforms with different on the interpretation or to be deduced wonderful content, its novel form and unique advantage of the spread will gradually get the praise of the market. 4 speed up the establishment of work advertising effectiveness measure of Chinese work advertising industry has just started, there is no established work advertisement effect measure, draw lessons from abroad to some relatively mature practices, the initial set up their own standards, to resolve the current confusion in the industry relative key. The United States Inter Advertising Bureau ( IAB ) for the first half of 2022 the United States work advertisement defray undertook an analysis, in the first half of the $5800000000 in advertising, payforperformance account for 48%, according to the number of displays paid accounts for 40%, accounted for 12% of mixed payment. While the Chinese consultancy Analysys International, payforperformance concept is more and more small and mediumsized advertisers to accept, to the traditional according to the show pays advertising brought more and more shocks. Pay for performance ( CPA ) may bee the focus, this transition will benefit paid search and professional website operators, they can be more costeffective to provide the basis for Inter advertising services
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