【正文】 to the greatest possible extent in intercultural munication. B. Studying intercultural munication can reduce the municative conflicts Body 9 Communication conflicts are the promotion of the munication obstacles. The slight municative obstacles can lead to the failure in changing information and ideas, while the serious municative obstacles may result in serious mistakes or munication conflicts. It is just like two persons who can not municate with each other under the same situation. In that case, one person’s “good words to persuade” is understood mistakenly to “bad words to hurt”, the two persons may quarrel with each other, or even fight with each other. For instance, an American business man es to china to do business, he is eager to discuss the business as soon as he gets to the destination. But Chinese manager will not do this immediately. He asks the American businessman to inspect for several days and his secretary to lead the American business man to visit the local scenic spots and historical sites. Then, he will invite the American business man to have meals again and again. All those the Chinese manager does is for the business, but the American business man will doubt if the manager really wants to do this business. And at last, he goes back to America and the business fails. American people have clear idea about work and entertainment. When they are in the situation of “worka holic”, working is the foremost thing. Because Chinese manager lacks the knowledge of intercultural munication, the business fails. So, one munication conflict can cause a big amount of economic loss. Because of culture difference and the lacking of intercultural munication knowledge, Chinese people’s modesty may be misunderstood as hypocrisy by western people。 western people’s straightness may be misunderstood as indifference by Chinese people。 Chinese people’s enthusiasm may be misunderstood as red tape by western people。 western people’s promise may be misunderstood as deceitfulness by Chinese people. The studying of intercultural munication can promote the munication and avoid the conflicts. C. Studying intercultural munication can widen people’s visual and promote culture munication Intercultural munication let us see a colorful world. And it can let people know what they can study from other cultures to improve their own culture. One nationality can develop by its own renovation, from little to much, from backwardness to advancement, and it progresses with the development of society. It can also develop by culture munication and increase its own vitality by plementing and enriching foreign culture. In the years when scientific techniques were very backward, people’s municative ways were also very limited. The cultural development of every Body 10 nationality had a characteristic of closeness and slowness and this caused the unbalanced situation of the cultural development of every nationality. The development of culture has a close relationship with cultural munication. Without cultural munication, culture also can not develop. Intercultural munication studying can promote the culture munication. It helps us to know the foreign culture. In many cases, if people ing from different cultural background know other’s munication customs, their visual field will surely be widened and their curiosity can be satisfied at a certain extent. Studying cultural munication is necessary, we should pay more attention to it. Conclusion 11 Ⅵ .CONCLUSION Intercultural munication bees more and more mon in people’s daily life. People should learn some knowledge about the intercultural munication. Once people know the cultures that belong to the country whose people they municate with, they will feel fortable in the course of munication. Studying the intercultural munication can avoid the conflicts between two countries’ people and solve the problems and troubles brought by misunderstanding. The college students play an important role in intercultural munication. After they graduate, they will municate with foreigners. They are the future of intercultural munication. So, their intercultural munication ability should be trained in the college. They should know the importance of intercultural munication and study the knowledge of intercultural munication. With the development of the society, the intercultural munication also develops. After a short time, it will bee an important munication. Most people will know something about it and most people can municate with foreigners. They can avoid the culture conflicts and they can understand each other better and better. Acknowledgements 12 ACKNOWLEDGEMENTS I would like to take this opportunity to thank my advisor Miss Wu Qi, who offers me academic and constructive advices on posing this paper. Her encouragement and help are worthy of high acknowledgement. I would like to appreciate the help of other teachers, who give me useful advices on finishing this paper. Their useful advice and help made my paper much more mature than before. At the same time I am also very grateful of my lovely friends who offered me quiet situation to pose my paper and discuss with me about my paper. Bibliography 13 BIBLIOGRAPHY [1] Li,Li. 1999. Intercultural Communication from Theory to Practice. Chongqing University press. [2] Samovar, Larry A. and Porter, Richard E. 2022. Communication between Culturs. Peking University Press. [3] Shi, Xun. 2022.