當(dāng)代市場調(diào)研英文課件ch-資料下載頁
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【正文】 ing Research Learning Objectives Figure Marketing Research Customers Logistics Sales Advertising and Promotion New Product Dev. Brand Managers Pricing Committee Product Engineers Finance Manufac turing Legal . Mgmt. Other Dept. Senior Mgmt. Marketing Dept. Franchisees Company Vendors External Users or Customers of Marketing Research Internal Learning Objectives To learn about the various types of firms and their functions in research. The Evolving Structure Corporate Marketing Research Departments The Marketing Research Industry The Inter Impact Users of Marketing Research Strategic Parterning and Global Research Ford’s Marketing Research on Sample New Technology Features Sample features are shown below: Table 2.4 Fingerprint Passive Entry Night Vision System Sun Tracking Visor Front Impact Warning Infinite Door Check Skin Temperature Sensor Learning Objectives To appreciate the trends in global marketing research. Global Marketing Research Trends In a strategic partnership, the client and research firm work together. Services provided may include: ? data collection ? tracking ? specialized research activity Strategic Partnering and Global Research Learning Objectives SUMMARY ? Corporate Marketing Research Departments ? The Marketing Research Industry ? Users of Marketing Research ? Strategic Partnering and Global Research ? The Evolving Structure Learning Objectives The End Copyright 169。 2021 SouthWestern /Thomson Learning
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