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埃森哲thestateoftheon-linetravelmarketplaceeuropeantouroperatorsassociation7頁-資料下載頁

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【正文】 ing ? Individually Priced to Fit ??Always on? data collection ? Physical and Historical Customer Information ? Customer Sentiment 7 How do I need to reposition myself in the short to medium term to reap the benefit of the forecasted Online Sales uplift? ? Customer centricity will be a key point of petitive advantage Need to Understand the changing habits of the customer Make necessary changes to processes and products Focus on Customer Retention – matching the right product to the customer ? Investment in Technology and your Online Marketplace offering must focus on driving customer insight and retention ? A relationship based on trust must be developed with the customer. Continued ?Human Touch? is needed – the customer is not ready for a full eworld yet! Right Technology and Product Offering Creates Customer Satisfaction/Retention Right Customer Interaction Points – Human Touch Share of Online Revenu
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