mikailililly高級客戶關懷埃森哲-資料下載頁
2025-05-11 22:57本頁面
【正文】 Insurance ? MobileToMobile ? Wireless Data ? Email ? Instant Messaging ? Inter Gaming ? File Transfer ? Inter Shopping ? News ? GPS ? Cellular Insurance ? Wireless Data ? Not Interested in Data Products ? Cellular Insurance ? MobileToMobile ? Email ? News ? GPS ? Roadside Assistance ? Cellular Insurance ? MobileToMobile ? Enhanced Voic ? Wireless Data ? Not Interested in Data Products 1 Source: Client Data. Segments were at least 20% different from average to exhibit listed behavior. 2 Source: 2021 Convergence Audit. Segments were at least 20% more likely than average to exhibit listed behavior. Using primary research already performed, we were able to determine key product areas for top segments. 12 Copyright 169。 2021 Accenture All Rights Reserved. Case Study II: Market Research Market Share Leader in Segment Note 1: Includes carriers such as Nextel, Rural Cellular, US Cellular and respondents who did not indicate a carrier. Note 2: Adding values may not total exactly 100% due to rounding. Segment Company 1 Company 2 19% 22% 22% 21% Company 3 Company 4 Company 5 11% 12% 18% 17% 20% 14% 13% 16% 18% 16% 11% 14% 7% 10% 3% 3% 23% 17% 14% 7% 4% Others1 Total2 19% 23% 26% 21% 29% 100% 100% 100% 100% 100% A B C D E Company 6 6% 4% 7% 8% 7% Market Share By Segment Source: 2021 Convergence Audit. Data is from response to question about, “who is your wireless carrier?”. Market versus Client parison is made using Claritas data and should be used for relative parison only. Data does not exactly reflect Client’s base. In highly petitive industry with high churn rates, it was critical to identify the addressable market in each area, and to find out where those customers were if they were not in our base. 13 Copyright 169。 2021 Accenture All Rights Reserved. What is Customer Insight? Customer Insight is a capability that requires the integration of business processes to drive actionable strategies and tactics. From our perspective, Customer Insight provides a holistic platform for the management, analysis, and application of information to drive business decisions across a corporation. Integrated View of the Customer Adaptive Campaign Management and Execution Intelligent, Insight Driven Interactions Gather amp。 Manage Data Apply Insight Analyze Data/Draw Insight Profiling and Propensity Modeling Segmentation and Value Analysis Close the loop so customer responses are quickly incorporated into future analytics Customer Insight Customer Insight Framework Data Enrichment and Refinement
環(huán)評公示相關推薦
鄂ICP備17016276號-1