[醫(yī)學(xué)]chapterone-資料下載頁
2025-10-07 17:51本頁面
【正文】 ng, anization and control systems Functional specialization within a a marketing department is possible International marketing managers require a wide range of marketing skills Distribution and credit control are straightforward Distributional marketing managers require a wide range of marketing skills Distribution and credit control are straightforward Distribution and credit control （信貸控制） may be extremely plex Selling and delivery documentation is routine and easy to understand Documentation is often diverse and plicated due to meeting different border regulations Distribution channels are easy to monitor and control Distribution is often carried out by intermediaries, so is much harder to monitor Competitors’ behavior is easily predicted Competitors’ behavior is harder to observe, therefore less predictable New product development can be geared to the needs of the home market New product development must take account of all the markets the product will be sold in ? International marketing process Appraising 評價 the international marketing environment Deciding whether to go abroad Deciding which market to enter Deciding how to enter the market Deciding on the marketing mix Deciding on the marketing control and management Thinking: ? Most of the products in your local shop are much more expensive than those in the supermarket five miles away, yet the shop survives. How would you account for this?
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