電子商務(wù)講解課件英文lecture-資料下載頁
2024-10-16 15:24本頁面
【正文】 entativeness Respondent cooperation levels 2021/11/12 31 Advantages over traditional methodology Lower cost ? larger, more robust sample, or lower cost ? Enables surveys of niche markets Fast turnaround ? Less than 10 days of eight weeks ? Results in real time Versatility ? Interactivity of telephone ? Visual capability 2021/11/12 32 Advantages over traditional methodology User Friendly ? No interviewer, no bias, the Unedited Voice ? Convenience : 24 / 7 ? Incentives provided (Beenz) Automated data collection ? No coding or data entry 2021/11/12 33 Improving sample representativeness Online samples approaching ?representative? in some demographics / buyer groups … ** Client prepared to tradeoff … cost/speed for accuracy … confidence is increasing High response rates are key ? 10% 20% response rate on 100% population ? Some cities have 50% peration 2021/11/12 34 Director EMail Marketing Post Date:21 Feb 01 Responsible for the strategic development and implementation of pany39。s outbound direct marketing services Managing and coordinating implementation of delivery management technology. Assisting local offices to identify, coordinate and acquire list representations Coordinating marketing activities/materials related to direct marketing services Managing and coordinating service vendors/partners Developing, finetuning, and managing internal processes and documentation Providing internal training on marketing services/technology 2021/11/12 35 Group Project: eStrategies Web Site content – Site Map Product Strategy ? Product Design Consideration ? Any valueadded services? ? Revenue Model, eg. Membership fee ? Database? ? Product Life Cycle ? New Products Opportunities
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1