3m公司新產(chǎn)品開發(fā)策略(doc11)英文版-資料下載頁
2025-05-20 20:03本頁面
【導(dǎo)讀】Strategy;Process;Culture;
【正文】 can inspire breakthrough innovations. The demands of the marketplace help innovators target their innovation is fueled by the needs and ideas of its customers. To fulfill customer needs, 3M dedicates itself to finding practical solutions : The capacity to develop winning new products represents a crucial source of petitive advantage. The success of a new product development effort hinges on a number of critical factors in six areas: 1). Strategy: a longterm strategic framework offers orientation to the NPD practice。 2). Process: The presence of a formal or informal NPD process in the firm establishes the basis for success of new products。 3).Organisational structure: An organizational requirement for the success of new product development is the creation of a dedicated project organization。 4).Culture: an innovative culture in which innovation is encouraged and supported throughout all levels of the organization, in which innovative individuals are engaged in NPD。 5).Senior Management mitment: forms an essential foundation of support for NPD, Key elements include vision, strategy and Strategies in Action 大量的管理資料下載 21 sponsorship。 6).Information Technology: key element to accelerate the speed and efficiency of NPD. 3M is one of the most innovative panies in the world. 3M employs a wide range of systems, to form an appropriate environment in which people are motivated to dedicate themselves to the NPD practice. 3M39。s culture has fostered creativity and given employees the freedom to take risks and try new ideas. This culture has led to a steady stream of products. 3M takes a “total innovation management” approach to manage NPD. Innovation is emphasized not only on the daily operation level, buy also the strategic level. Strategically manage the NPD, create proper organizational structure and culture, in which all individuals are motivated and innovative。 to form appropriate process。 carry out the NPD strategy with long term senior management mitment。 employ new technology to support and accelerate the NPD process, that is why 3M is effective and successful on NPD practice. Number of words: 2108 References: Adam Brand, (1998), Knowledge Management and Innovation at 3M, Journal of Knowledge Management, , , , PP1722 Angela Cottam, John Ensor and Christine Band (2020), A Benchmark Study of Strategic Commitment to Innovation, European Journal of Innovation Strategies in Action 大量的管理資料下載 22 Management, 2020, , , page 8894 Cooper, . and Kleinschmidt, . (1995a). Benchmarking the firm’s critical success factors in new product development, Journal of Product Innovation Management, 12, 374–391. Cooper, . and Kleinschmidt, . (1995b). New product performance: keys to success, profitability amp。 cycle time reduction. Journal of Marketing Management, 24, 315–337. Cooper, . and Kleinschmidt, . (1996). Winning businesses in product development: The critical success factors. ResearchTechnology Management 39(4):1829. Critical success factors in new product development. Journal of Product Innovation Management, 12, 374–391. Don H. Lester (1998), CRITICAL SUCCESS FACTORS FOR NEW PRODUCT DEVELOPMENT, Research Technology Management, 08956308, Jan/Feb98, Vol. 41, Issue 1 Philip Kotler (2020), Marketing Management, Prentice Hall. Chapter 12
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