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e its strengths to reduce its vulnerability to external threats. WT strategies establish a defensive plan to prevent the firm’s weaknesses from making it susceptible to external threats. SWOT Matrix Strengths List 45 internal strengths here Weaknesses List 45 internal weaknesses here Opportunities List 45 external opportunities here SO strategies WO strategies Threats List 45 external threats here ST strategies WT strategies Examples of each strategy type StrengthOpportunity Strategies Expand globally Increase sales staff Increase advertising Develop new products Diversify WeaknessOpportunity Strategies Joint venture Acquire petitor Expand nationally Backward integration Forward integration StrengthThreat Strategies Diversify Acquire petitor Liquidate Expand locally Reengineer WeaknessThreat Strategies Divest Increase promotion Retrench Restructure Downsize Learn more about SWOT analysis Use these BNET and other online resources to improve your understanding of how to use this technique. SWOT Analysis This article explains SWOT analysis and details the changes that SWOT analysis could make in a pany’s petitive, sociocultural, political and legal strategies. SWOT Analysis This short article explains how to conduct a SWOT analysis and includes some of the technique’s limitations. Analyzing Your Business39。s Strengths, Weaknesses, Opportunities, and Threats This document explains how to build a matrix and includes several examples. Tell us what you think BNET downloads are designed to help you get your job done as painlessly and effectively as possible. Because we39。re continually looking for ways to improve the usefulness of these tools, we need your feedback. Please take a minute to drop us a line and tell us how well this download worked for you and offer your suggestions for improvement. Thanks! — The BNET Team Copyright 169。2021 CNET Networks, Inc. All rights reserved. To learn more about this topic, visit and sign up for your free account.