羅蘭貝格之廣東科龍品牌戰(zhàn)略與營銷組織設(shè)計二(ppt68)-組織設(shè)計-資料下載頁
2025-08-08 13:37本頁面
【導讀】追求產(chǎn)品可靠性，保險系數(shù)高。虛榮心強，追求時尚。受教育程度低，消費盲目。注便生活質(zhì)量/品味。強調(diào)質(zhì)量和可靠性。對售后服務(wù)要求不苛刻。購買容聲品牌的消費者的主要原因之一是價格便。容聲品牌和科龍電器在形象上與海爾有明顯的差。盡管消費者更認同容聲冰箱的技術(shù)和外觀，但技。海爾在售后服務(wù)方面的優(yōu)勢是主要的成功要素之
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