20xx工商企業(yè)管理論文精選-資料下載頁
2025-03-30 03:30本頁面
【正文】 with quality or price petition strategy, product difference is not enough to sustain the development of the enterprise existing, only attach importance to brand strategy, create a belong to their own unique brand is the most wise choice, cooperate with the reasonable operation management methods to obtain petitive advantage, to win customer loyalty, to occupy more market, to have a solid position in the industry. This article through to the brand and brand strategy related on the analysis of basic concept and the importance of small and mediumsized enterprises implementing brand strategy in our country are analyzed and the necessity of small and mediumsized enterprises in our country enterprise in the problems that exist in the implementation of brand strategy put forward some methods and countermeasures.Keywords: brand The brand strategy Choose mechanism目錄前言 ............................................................................................. 1一、品牌含義 ............................................................................. 2（一）品牌的定義 ..................................................................................... 2（二）品牌的作用 ............................................................................. 3二、品牌戰(zhàn)略 .................................................................................. 4（一）品牌戰(zhàn)略的含義 .....................................................................4（二）品牌戰(zhàn)略的品種 .....................................................................5（三）品牌戰(zhàn)略的施行 .....................................................................8三、我國中小企業(yè)的品牌戰(zhàn)略 ............................................... 10（一）中小企業(yè)品牌戰(zhàn)略施行的現(xiàn)狀 ...........................................10（二）如何開展我們本人的品牌戰(zhàn)略 ........................................... 11 完畢語 ............................................................................................. 13 參考文獻 ......................................................................................... 14
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