【正文】 y in negotiation process. Such a standpoint is emphasized: In the business negotiations between different countries, negotiators should accept the other party’s culture, and try to make him be accepted。 then make a correct evaluation with the help of valid munication and discover their real benefits between them. Besides, we should know clearly and try to accept the culture differences as possible as we can. It is very important for the success of culture negotiations.Key words: Culture。 Cultural differences。 Business negotiation。 Impact摘 要:不同文化條件下的商務會談確實是跨文化會談。在世界經(jīng)濟日趨全球化的今天，隨著國際間商務交往活動的頻繁和親切，各國間的文化差異就顯得格外的重要，否那么將會引起不必要的誤解，甚至可能直截了當阻礙商務交往的實際效果。這味著如何化解各國不同文化背景在國際商務會談中是特別重要的。文章從文化差異的類型入手，然后解釋了這些文化差異對國際商務會談的阻礙，最后分析了如何正確處理會談過程中文化差異的征詢題。文章強調(diào)了如此一個觀點，在不同國家商務會談中，會談員應該接受對方的文化，并試圖是本人被對方所接受，然后在有效溝通的協(xié)助下做出正確評估，并找出它們之間的真正利益。此外，們應該盡可能的明晰的理解并覺察對方的文化。這對文化會談的成功至關重要。 關鍵詞：文化；文化差異；商務會談；阻礙Along with the advancement globalization and China’s WTO entry, business enterprises in China have to face more and more business negotiations with foreign enterprises, especially with American enterprises. In these negotiations, Chinese negotiators sometimes feel unfortable, puzzled, lost, irritated and the alike, because of unfamiliar custom and behaviors demonstrated by American negotiators. Meanwhile, American negotiators confront the same situation. Cult rural differences between China and west countries could cause many problems. Therefore, understanding cultural differences and overing them is crucial in international business negotiations.Although the definition of culture is numerous and vague, it is monly Recognized that culture is a shared system of symbols, beliefs, values, attitudes and expectations. Culture is a major determinant in business negotiation. So have a clear picture of culture differences if of great significance.2. Types of Culture DifferencesThe east countries and west countries have produced different cultures on the different continents. Among the different cultures, value views, negotiating style and thinking model appear more obvious. Value ViewValue view is the standard that people use to asses objective things. It includes time view, equality view and objectivity. People may draw a different or even contradictory conclusion about the same thing. Value view is one of the mostimportant differences among the many factors. It can influence the attitude, needs and behavior of people. The value view varies from nation to nation, people know that the eastern person focus on collectivism, while the western people pay more attention to individualism.. Negotiating StyleNegotiating style refers to the tolerance and graces which the negotiator shows in the negotiation. The negotiators show their negotiating style through behavior, manners and the method of controlling negotiation process during the negotiation. The negotiator’s negotiating style has a bearing on their culture background. According to the culture differences, negotiating style falls into two types: the east negotiating style pattern and the west negotiating style pattern.. Thinking ModelThinking model reflects the culture. Because of the influences of history background, continents, words and living method, different nations generate different thinking models. Surely, there is more than one thinking model of a nation, but one is more obvious pared with others. As a whole, east people, especially Chinese have strong prehensive thinking, image thinking and curved thinking, while analytical thinking, abstract thinking and direct thinking are possessed by the west people.3. Impact of Cultural Differences on International Business NegotiationsWith the rapid development of economy, we need to do business with businessmen under different culture background, so in order to reach trade agreement, it is necessary for us to study the impact of culture differences on international negotiation in global business activities. The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of people’s munication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and