gm上海通用汽車品牌策略案全英文(30頁)-汽車-資料下載頁
2025-08-04 20:24本頁面
【導(dǎo)讀】Followmeplease,……reach10200billion.world.consumption.Electromotioncar. increase%,%。increase%。Chinesecarmarket,a"lucrativecake",has. carmakers.China'sentrytotheWTO,aspoliciesonauto. maturer.1886;EstablishedinMarch,1997,isthelargest. Producecars,engine,gear-boxand. otherkindsofparts.inChina.China.WTO.
【正文】 VI The EFE Total Weighted Score to Low VII VIII IX to HOLD AND MAINTAIN The InternalExternal (IE) Matrix December,2020 27 RAPID MARKET GROWTH Quadrant II Quadrant I SGM COMPETITIVE STRONG POSITION COMPETITIVE POSITION Quadrant III Quadrant IV SLOW MARKET GROWTH Grand Strategy Matrix development peration development integration integration integration December,2020 28 STRATEGIC ALTERNATIVES Integration, selling on the spot. One center, market peration. Key Factors Weight AS TAS AS TAS Opportunities： Mature technology 4 2 Supported by government 4 3 In Free petitive stage ,no strongest opponent 3 2 Market content increasing quickly 3 2 Service improved quickly 3 4 The industry is just beginning， many standards need to be perfected 3 3 Threats： Severe petition ,size smaller than multinational corporations 4 2 Heavy consumption tax 3 2 Poor city traffic and limited parking place 3 2 Depend on affiliated enterprises for model, poor Ramp。D － － Local protection 4 2 Sum Total QSPM (quantitative strategic planning matrix) December,2020 29 STRATEGIC ALTERNATIVES Integration, selling on the spot. One center, market peration. Key Factors Weight AS TAS AS TAS Strengths Mature brand, high brand loyalty 3 4 Strong Ramp。D and Innovation of affiliated enterprises meet market demand in time. 2 3 Customerfirst serving idea, both product and service being improved. 3 2 Good public image, take responsibility for society. 3 3 Strong ability in product mix expanding 3 3 soft marketing, manufacturing, logestics, IT , market reaction system. 3 2 Weakness Cross cultural clash could end in failure of decisionmaking or opportunity losing － － Frequency merging might get shortage of cash flow. 2 3 Too many kinds of products bring no scope economy, cost rising. 2 3 Fittings stocking by electronic merce is not so much. 3 2 Too much media reporting － － Doesn’t hold Chinese consumers’ mentality deeply. 3 2 Sam Total Sam Total Attractive Score QSPM Continued December,2020 30 Thank you very much! Good luck in final!
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