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tient Online discussions about Parkinson?s Disease Lo239。c Elleboudt, UCB Pharma SA, Brussels, Belgium. Presented at the 2nd World Parkinson Congress, September 28October 1, 2023。 Glasgow, UK Parkinson?s Disease symptom map by grouped theme found in online conversations amongst people with Parkinson?s and their carers The power of conversation Johnson Johnson Health Channel on YouTube Overview: JJ Health Channel Over million views since 2023 Proactive engagement, interacting with ments: – Puts a human face on the corporation and goes to core values of connecting with the customer, engaging and having 1to1 dialogue 9095% videos are not product specific Source of objective healthcare information Approach Engaging proactively Honest and open stance on what is and isn?t within the control of the pany plain English legalities Consistency in moderation of conversation。 – Allowing controversial content, but drawing the line on offtopic or inappropriate behavior Just one part of JJ?s engagement strategy ? Linked with Facebook。 Twitter。 Blogs In their words In their words Their advice Potential of patient munity TuDiabetes patient munity Overview Observations How it started In their words Making Sense of Diabetes Making Sense of Diabetes Making Sense of Diabetes The strength of collaboration Pfizer Can You Feel My Pain? Concept: Can You Feel My Pain? An awarenessraising and influencing campaign that exists onl