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834 demographic. Source: Facebakers on Mashable, July 2023 Why use Social Media? People are talking about you or the issues you care about. sms2023 ACT Canada Sustainable Mobility Summit 2023 Pools, Pipelines and People ? Pools (Content) ? Photos ? Videos ? Blogs ? Presentations ? Events Pools, Pipelines and People ? Pipeline (Communication) ? Tweets ? News and updates ? Discussion ? Comments Pools vs. Pipelines +websites Pools – WordPress Pipeline – WordPress, Twitter Pipeline – Twitter Pool – flickr Pipeline – flickr Pipelines – SlideShare, YouTube Pools, Pipelines and People ? People (Community) ? Discussion ? Dialogue ? Comments ? Collaboration Pipeline – LinkedIn People – LinkedIn People – LinkedIn All of the Above – CoveritLive All of the Above – CoveritLive Identity and Promotion ? Establish your identity ? Be consistent. ? Set standards – avatar! ? Relate to your program. ? Be visible. ? Speak in a consistent voice. ? Create a personality. ? Position youself as a subject matter expert and goto resource in your munity. Identity and Promotion ? Content Guidelines and Protocols ? Choose the appropriate account – Facebook = Page – LinkedIn = Group – Twitter = Account ? Don?t spam – make each post relevant. – Choose carefully when reposting content from others. – Don?t repeat everything on your program and personal accounts。 the same people may