上海汽車品牌策略英文(編輯修改稿)
2025-02-08 02:55 本頁面
【文章內容簡介】 ,2023Internal weakness of Shanghai GM? Cross cultural clash could end in failure of decisionmaking. ? Frequency merging might get shortage of cash flow. ? Too many kinds of products bring no scope economy, cost rising. ? Fittings stocking by electronic merce is not so much. ? Too much media reporting could be understood to be untruthful.? Doesn’t hold Chinese consumers’ mentality deeply.December,2023KEY INTERNAL FACTORS Weight Rating Weighted scoreInternal Strengths Mature brand, high brand loyalty 4 Strong RD and Innovation of affiliated enterprises meet market demand in time. 3 Customerfirst serving idea, both product and service being improved. 4 Good public image, take responsibility for society. 3 Strong ability in product mix expanding 4 soft marketing, manufacturing, logestics, IT , market reaction system. 4 Internal Weaknesses Cross cultural clash could end in failure of decisionmaking or opportunity losing 2 Frequency merging might get shortage of cash flow. 1 Too many kinds of products bring no scope economy, cost rising. 1 Fittings stocking by electronic merce is not so much. 2 Too much media reporting 2 Doesn’t hold Chinese consumers’ mentality deeply. 2 TOTAL Internal Factor Evaluation (IFE) MatrixDecember,2023TOWS AnalysisStrengths Mature brand, high brand loyalty Strong RD and Innovation of affiliated enterprises meet market demand in time. Customerfirst serving idea, both product and service being improved. Good public image, take responsibility for society. Strong ability in product mix expanding Soft marketing, manufacturing, logestics, IT , market reaction system. Courtlike advertisement,rich and colorful culturetransmittingactivities.Weaknesses Cross cultural clash could end in failure of decisionmaking or opportunity losing Frequency merging might get shortage of cash flow. Too many kinds of products bring no scope economy, cost rising. Fittings stocking by electronic merce is not so much. Too much media reporting Doesn’t hold Chinese consumers’ mentality deeply. December,2023Opportunities The industry is very mature in the world but it is a blooming industry with much market potential in China. The government think much of the development of motorcar in
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