2使命與價值觀(編輯修改稿)
2025-02-07 23:13 本頁面
【文章內容簡介】 ience the emotion of petition, winning, and crushing petitors ? 沃爾瑪 WalMart – 給平民百姓購買富人所購買的同樣東西的機會 – to give ordinary folk the chance to buy the same things as rich people Transparency 218 (2) 未來前景 (Envisioned Future) ? 一方面，未來前景向人們傳遞著真實：看得見的、生動的和真正的東西。 – On the one hand, Envisioned Future conveys concreteness —— something visible, vivid, and real. ? 另一方面，未來前景包含時間和不能實現的：夢想、希望和抱負。 – On the other hand, Envisioned Future involves a time yet unrealized ——with its dreams, hope, and aspirations. Transparency 219 遠景層次的目標： 1030年目標 Visionlevel BHAG: 10to30year Goal ? BHAG: big , hairy, audacious goal. ? 企業(yè)需要通向想象的未來的一個宏偉的 1030年目標 – Companies need an audacious 10to30year goal to progress toward an envisioned future. ? 真正的 BHAG是清楚的和令人注目的，它是人們努力的聚焦點，并且是團隊精神的催化劑。 – A true BHAG is clear and pelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit. Transparency 220 四種制定 BHAG的方法 (1) 定量法 ? 到 2023年底成為 1250億美元的公司 – bee a $125 billion pany by the year 2023 (WalMart, 1990) (2) 定性法 ? 汽車民主化 – democratize the automobile (Ford Motor Company, early 1900s) ? 成為改變日本產品質量低劣形象的最有名的公司。 – bee the pany most known for changing the worldwide poorquality image of Japanese products (Sony, 1950s) Transparency 221 (3)擊垮對手法 ? 打垮 RJR成為世界第一的煙草公司。 – Knock off RJR as the number one tobacco pany in the world (Philip Morris, 1950s) ? 打垮阿迪達斯。 – Crush Adidas (Nike, 1960s) ? 擊垮雅馬哈。 – Yamaha wo taubusu! We will destroy Yamaha! (Honda, 1970s) Transparency 222 (4) 角色定位法 ? 成為運動產業(yè)的耐克。 – bee the Nike of the cycling industry (Giro Sport Design, 1986) ? 20后公司像 HP今天這樣受人尊敬。 – bee as respected in 20 years as HewlettPackard is today (WatkinsJohnson, 1996) ? 成為美國西部的哈佛。 – Bee the Harvard of the West (Stanford University, 1940s) Transparency 223 生動的描述 (Vivid Description) ? 想象的未來需要生動的描述，即實現BHAG后我們將是什么樣子的震撼的、動人的和具體的描述。 – An envisioned future needs Vivid Description, that is , a vibrant, engaging, and specific description of what it will be like to achieve the BHAG. ? 把遠景從文字轉化為圖畫。 – Thi
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