@某咨詢(xún)價(jià)值鏈分析方法(編輯修改稿)
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【文章內(nèi)容簡(jiǎn)介】 ch major activity ?Determine which activities account for the greatest portion of total cost bc CHI Copyright169。 1998 Bain Company, Inc. Value Chain Analysis 13 valuechainValue Chain Value Chain Methodology (2 of 3) Competitive Positioning Case Tech., RD Purch asing/ Inbound Logistics Manu facturing/ Opera tions Marketing Sales Distri bution/ Outbound Logistics Service ?Which criteria drive customer decisions? Customer importance scale (1=low, 7=high) Product Innovation Reliability Brand Image Speed of Delivery Responsiveness Explanation: ?Determine relative importance of each activity in mind of customer ?Determine which activities drive purchase decision Price bc CHI Copyright169。 1998 Bain Company, Inc. Value Chain Analysis 14 valuechainValue Chain Manu facturing/ Operations Value Chain Methodology (3 of 3) Step three is determining which activities provide the most opportunity. 3. Which critical activities provide the most opportunity? Tech., RD Purch asing/ Inbound Logistics Market ing Sales Distribu tion/ Outbound Logistics Manu facturing/ Operations Cost Analysis Case Competitive Positioning Case ?Where is greatest relative opportunity to improve cost structure? ?Where is greatest relative opportunity to improve performance/create gap relative to petitors? Tech., RD Purcha sing/ Inbound Logistics Distribu tion/ Outbound Logistics Market ing Sales Service Service Explanation: Explanation: ?Determine which costs are most controllable –., raw materials costs may be largely modity ?Determine where largest relative performance gap lies –relative to petitors –relative to internal parables ?Determine where largest relative performance gap lies –relative to customer expectations –relative to petitors bc CHI Copyright169。 1998 Bain Company, Inc. Value Chain Analysis 15 valuechainValue Chain Agenda ?The concept ?Value Chain methodology ?Example bc CHI Copyright169。 1998 Bain Company, Inc. Value Chain Analysis 16 valuechainValue Chain Ace Consumer Products Background: ?Ace Consumer Products was a weak number three in the . Ketchup market ?Division losing money, losses accelerating Complication: ?Business interlinked with other operations can39。t be closed or divested Question: ?What cost reductions can be done to restore profitability? bc CHI Copyright169。 1998 Bain Company, Inc. Value Chain Analysis 17 valuechainValue Chain Value Chain Methodology 1. What are the activities? 2. Which activities are most critical? 3. Which critical activities provide the most opportunity? Tech., RD Purch asing/ Inbound Logistics Manu facturing/ Opera tions Market ing Sales Distribu tion/ Outbound Logistics Service Tech., RD Purch asing/ Inbound Logistics Mark
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