企業(yè)內(nèi)部實(shí)力深入研究(編輯修改稿)
2025-02-05 09:32 本頁面
【文章內(nèi)容簡介】 sify businesses at the petitor’ s parent if a classification scheme is in use? How is each business classified? – What Businesses are being counted on to be cash cows? – Which Businesses are candidates for harvest or divestment given their position in the portfolio? – What Businesses are the habitual sources of stability to offset fluctuations elsewhere in the portfolio? September 2023 9 NJU 賈良定 ? 哪些單位代表保護(hù)主要業(yè)務(wù)的防火墻？ ? 哪些業(yè)務(wù)被看作是明星單位？ ? 哪些業(yè)務(wù)在公司業(yè)務(wù)組合中具有杠桿作用？ – Which Businesses represent defensive moves to protect other major businesses? – Which Businesses are the most promising areas the parent pany has in which to invest resources and build market position? – Which Businesses have a lot of “ leverage” in the portfolio? These businesses are ones where performance changes will have a significant impact on the performance of the parent overall in terms of stability, earnings, cash flow, sales growth, or costs. Such businesses will be protected vigorously. September 2023 10 NJU 賈良定 假設(shè) ? “假設(shè)”研究主要考察競爭對(duì)手在本行業(yè)中經(jīng)營的歷史、在其他行業(yè)中經(jīng)營的歷史、對(duì)本行業(yè)經(jīng)營傳統(tǒng)的認(rèn)識(shí)、管理層結(jié)構(gòu)和個(gè)人歷史背景，以及企業(yè)的顧問單位或個(gè)人的背景。 – 比如，典型的例子是 Phlip Morris公司 1970年 (一家煙草公司，其著名品牌“萬寶路” )收購 Miller公司 (一家啤酒公司 )，從煙草行業(yè)進(jìn)入了啤酒行業(yè)，把在煙草行業(yè)中的經(jīng)營經(jīng)驗(yàn) —— 市場細(xì)分策略 —— 帶入啤酒行業(yè)，從而打破了啤酒行業(yè)的傳統(tǒng)經(jīng)營思維：啤酒市場是同質(zhì)市場，只要推出一種
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號(hào)-1