8848推廣方案(編輯修改稿)
2025-02-01 07:32 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ? To capture the potential BtoC market as most as possible ? To drive the present Netizens to shop online Communication Objectives To improve brand awareness and recognition To motivate the Netizens to shop online Brand Strategy ? First Step: – To establish strong petitive edge ? To position clearly and strengthen the brand’s recognition ? Monopolize the concept of 8848eshopping Brand Strategy Second Step: – To motivate Inter users to shop online –To overe Netizens’ psychological barriers over online shopping Brand Strategy To reinforce the advantages of in : – Ample products’ choices 9 sorts Over 100 thousands of books, 20 thousands of software – Flexible and safe online payment 17 payment choices Brand Strategy To reinforce the advantages of in: – Nationwide delivery system 441cities across China – Price’s discount For 95% of the products 50% discount at most, and 10% at least – Good aftersales service Double guarantee from both the manufacturer and the online store Brand Strategy To motivate Netizens to shop online –Online promotion activities Product…Price... The most important factor to motivate the Netizens to shop online The more discount, the more shoppers Product…delivery... ? Really prompt and safe offline delive
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1