【文章內(nèi)容簡介】 iversity of Science Technology . School of Mechanic Engineering . Department of Design Art 49 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 美國信息時代的工業(yè)設(shè)計 美國是最早進入信息時代的國家 ,也是信息技術(shù)最發(fā)達的國家。無論是在計算機的硬件和軟件方面 ,還是在計算機技術(shù)的應(yīng)用的方面都處于世界領(lǐng)先地位。尤其是因特網(wǎng)的普及 ,更使美國社會全面邁入以信息產(chǎn)業(yè)為龍頭的全新時代。 在工業(yè)設(shè)計方面， 以羅維為代表的美國設(shè)計先驅(qū)先后辭世 ,盡管以他們的名字命名的設(shè)計公司有些依然存在 ,但這些大師的位置被一批新的獨立設(shè)計事務(wù)所所取代。這些新型的設(shè)計事務(wù)所無論在知識結(jié)構(gòu)、服務(wù)領(lǐng)域還是設(shè)計手段上都與傳統(tǒng)的明星事務(wù)所大不相同 ,由于它們緊緊把握住了信息時代的脈搏 ,設(shè)計業(yè)務(wù)迅速擴展 ,在工業(yè)界建立了良好的聲譽 ,被美國商業(yè)周刊稱為美國工業(yè)新一代的英雄。這些新型的設(shè)計咨詢公司不再以著名的設(shè)計師為招牌 ,而是以帶有 “Design” 字眼的名稱來命名 ,強調(diào)了設(shè)計是一項團隊活動而不是個人的工作 ,例如紐約的 Smart Design、芝加哥的 Design Logic、加州的 Lunar Design等。 50 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 51 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 1969年由哈特穆特 埃斯林格（ Hartmnut Esslinger）在德國 Altensteig創(chuàng)辦。青蛙設(shè)計公司在國際上聲名卓著，成立以來獲包括美國工業(yè)設(shè)計師協(xié)會（ IDSA/IDEA）、國際設(shè)計雜志、國際平面設(shè)計和美國時代周刊以及德國漢諾威 iF設(shè)計論壇、德國聯(lián)邦獎、日本“ G”MARK 優(yōu)良設(shè)計標志、意大利 SMAU等多項國際設(shè)計大獎。此外其設(shè)計作品還被美、英、德、法等國的數(shù)十家博物館收藏。 關(guān)于青蛙 青蛙設(shè)計公司把德意志的理性和美利堅的樂觀結(jié)合起來，在國際化的創(chuàng)造氛圍中把來自歐亞美的合作者融為一體，不斷更新發(fā)展，推出新的創(chuàng)造成果，如索尼的特麗瓏彩電、蘋果易用的麥金塔電腦、羅技的高觸覺鼠標、宏基的“渴望”、家用電腦等。該公司的設(shè)計范圍廣泛，從牙刷、網(wǎng)站到形象識別系統(tǒng)等。青蛙公司認為，一件產(chǎn)品的成功應(yīng)表現(xiàn)在多個層面上，不僅要考慮其現(xiàn)狀，也要預期未來。通過對競爭市場優(yōu)勢的分析研究和直覺認識，青蛙公司總結(jié)出其核心理念 :“ 形態(tài)追隨情感”（ Form Follows Emotion），即消費者不僅購買產(chǎn)品或環(huán)境，還通過使其愉悅的形態(tài)購買價值、經(jīng)驗和自我意識。正是這一觀點驅(qū)動了該公司的“整合戰(zhàn)略設(shè)計”程序，它是該公司多文化的核心 創(chuàng)造的過程促使設(shè)計計劃更快、更豐富、更綜合地發(fā)展。 52 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 53 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 54 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 55 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 56 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 57 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 58 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 59 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 60 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 61 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 62 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 63 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 64 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 65 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 66 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 67 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 68 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 69 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 70 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 71 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 72 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 73 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 74 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art 75 產(chǎn)品設(shè)計 程序與方法 Nanjing University of Science Technology 2023 Nanjing University of Science Technology . School of Mechanic Engineering . Department of Design Art IDEO 76 產(chǎn)品設(shè)計 程序與方法 Nanjing