產(chǎn)品設(shè)計(jì)與(編輯修改稿)
2025-03-28 17:13 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Kotler, Bowen, and Makens 顧客共同生產(chǎn) ? 若顧客能參與服務(wù)則有以下好處 ? ? ? 。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 品牌判定 ?品牌 (brand)是用來(lái)識(shí)別賣方商品或服務(wù)，以及和競(jìng)爭(zhēng)者產(chǎn)生區(qū)隔的名稱、 ?名詞、標(biāo)誌、符號(hào)、設(shè)計(jì)，或是以上要素的組合。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens (Scott Davis, Brand Asset Management) 品牌 ? 品牌概念，就是公司要傳達(dá)給員工和顧客的價(jià)值、任務(wù)和願(yuàn)景。 ? 品牌名稱是品牌中可用言詞表達(dá)的部分。 ? 品牌的符號(hào)是指品牌中可用以識(shí)別，但無(wú)法以言詞表達(dá)的部分。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 品牌名稱的優(yōu)勢(shì) 品牌價(jià)值 品牌聯(lián)想 歸屬感 品質(zhì)與價(jià)值 一致性 證明 品質(zhì)認(rèn)知 品牌易於識(shí)別 品牌高忠誠(chéng)度 品牌 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 建立品牌的條件 ? ? 別。 ? 。 ? 。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 建立品牌的條件 ? ，大到足以支持地區(qū)
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