【文章內(nèi)容簡(jiǎn)介】 osure of Avon products ? To promote key products ? Leverage other categories with Avon Corporate Image Media Spend Implication Page 32/70 Communication Means ? TVC (Refer Appendix Reel) ? Prints ? Avon Internal Publication ? Website Page 33/70 Medium TVC Medium : TVC Category : SkinCare Period : Year 2023 Medium : TVC Category : Whitening Series Period : Year 2023 Note : Refer to Appendix TVC Reel Page 34/70 Medium Print Medium : Newspaper Category : SkinCare Period : Year 2023 Medium : Newspaper Category : SkinCare Period : Year 2023 Page 35/70 Medium Print Medium : Magazine Category : SkinCare Period : March, 2023 Page 36/70 Leaflets Let’ s Talk Magazine ? Let’ s Talk is soley internal newsletter for Avon SRs ? Leaflet circulation is for both internal and to the mass public. Medium Internal Publication Page 37/70 Anew Avon Promotion Activity Essence of Beauty Service Net Let’ s talk Job Opportunity Entering Avon Tonality is fashionable, colorful, feminine. Offer online chat with women After browsing the website It is lively, fashionable create space for women Provide Avon Products and Price index Drawback information is quite cluttered Medium Website Page 38/70 PR Activities ? TV Program Sponsorship China ? Cause Related Program Global ? Avon Breast Cancer Crusade ? Avon Global Women’ s Health ? Events China ? 1st Fragrance Festival ? Warm Heart Night Page 39/70 An effective publicity approach for Avon to create interaction with its SRs whilst obtain high awareness.. Huan Le Zong Dong Yuan Huan Le Zong Dong Yuan is a popular weekly program for its “mo fang” show produced by freelancers. Celebrities are invited to attend arouse excitement and program is broadcast in most of major cities and achieved high rating viewing ship. TV Program Sponsorship Page 40/70 The Avon Worldwide Fund for Women39。s Health is a global initiative of Avon Products, Inc., founded in 1992. Its mission is to improve the health of women internationally. The Fund enpasses Avon programs in 34 countries around the world that raise money through a variety of fundraising activities, increase public awareness, and connect women to lifesaving medical services. Together, these Avon programs have raised more than $190 million since 1992. Avon39。s goal is to reach $250 million by the end of 2023. PR Avon Breast Cancer Crusade Page 41/70 Avon’ s Partnership Standard Private + non –profit + public sector In USA, Avon’ s partner are ? YWCA ? NABCO The National Alliance of Breast Cancer Organization ? NCI National Cancer Institute In China, Avon’ s partner is Guangzhou Women Worker Association PR Avon Breast Cancer Crusade Page 42/70 3 day Event Mechanics The beneficiary of the proceeds of the Avon Breast Cancer 3Day, which have averaged 60% since the program launched in 1998. Avon pink ribbon merchandise items Kiss Goodbye to Breast Cancer Lipsticks,merchandise item Tshirts with logo available in Fashion Shops Other supports : Charity show, Community Seminar, Brochure circulation doortodoor, inter PR Avon Breast Cancer Crusade Merchandise Items Page 43/70 Avon was the leader in creating a platform for women39。s running in the late 1970s through the mid198039。s when the pany sponsored the Avon International Running Circuit. These races enjoyed enormous popularity and were largely responsible for securing the women39。s marathon as an Olympic event. Joan Benoit Samuelson, Gold Medallist in the inaugural Women39。s Olympic Marathon (1984) and US recordholder, was one of the early Avon Running Circuit39。s most prestigious participants. Avon Running Global Women’s Circuit, an international series of womenonly 10K runs ( miles), 5K walks ( miles) and beginner clinics (810 weeks) for all women. PR Avon Global Women’ s Health Page 44/70 RYK196。, the only manufacturer of premier athletic shoes exclusively for women is the Official Footwear of the Avon Running Global Women39。s Circuit in the United States for 2023. (RRCA) Roads Scholar(tm) program benefits postcollegiate male and female runners who, while struggling financially, show promise and a willingness to pete and develop into acplished, worldclass athletes Avon’ s Partnership Standard Sportrelated + Health caring + nonprofit PR Avon Global Women’ s Health Page 45/70 ? Time: 2023 June ? Venue : GZ, SH ,BJ ,CQ ,WH (5 star hotels) Objective : promote Avon perfume product and perfume knowledge education Program ? Seminar ? DIY Perfume ? Lucky Draw Partner : Quest, one of the largest perfume pany in the world Next Fragrance Seminar will be held in June, 2023 PR Fragrance Seminar Page 46/70 ? Time : December 2023 ? Venue : Guangzhou Friendship Opera Objective : Raise fund for Guangzhou Children with health problems. Partner : Guangzhou Women As