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who responsible for what ? The reporting milestone ? B 1 get 1 promotion takes at least 3 weeks for gift sourcing and delivery, POS design and printing, media booking Develop a Logical Action Calendar Access against your objectives ? Sales VS forecast (achievement %) ? Market share increase % ? No. of channel participating, Numerical distribution % increase ? POS coverage ? Promoter sell out ? Out of stock report ? ROI, Cost/unit sold Use of research ? Awareness level Evaluate and Learn from Your Result Do Not Miss Operator Opportunities ? Operator handset bundling business is uncertain but is increasing ? Operators demand total product + service solution, work with key accounts ? Establish and own relationship with provincial CMCC ? Constant update (product presentation/newsletter) ? Capitalize on distributors’ relationship, get contact and information ? Test /sample phones ? Provide product + service solution ? Proactive to identify business opportunities Share Your Experience ? Share your activities resources and result with other regions ? To s