某公司消費(fèi)行為與生活形態(tài)年度調(diào)查(編輯修改稿)
2025-01-25 12:39 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Methodology used vary according to the peration of goods – 例如電話(huà) such as telephone – 對(duì)不同的市場(chǎng)規(guī)模都需要進(jìn)行調(diào)查 but also size of the market you want to survey ? 我們的年鑒包括了所有您制定提案所需要的數(shù)據(jù)支持 Our yearbook includes all the data you need to write those proposals ? 增加了生活態(tài)度的調(diào)查 Added value of attitudes ? 為了更好地服務(wù)于我們共同的客戶(hù)，我們要更加深入地了解當(dāng)?shù)叵M(fèi)者為什么這樣做和如何去做 To better serve your clients and our clients we go beyond possession to understand the why and the how ? 對(duì)于不同產(chǎn)品的品類(lèi)我們都有一系列觀(guān)點(diǎn)來(lái)更好地區(qū)分中國(guó)社會(huì)形態(tài) For each category of product we have a series of attitude statements to better segment Chinese society – 形態(tài)區(qū)分的結(jié)果 Segmentation results – 生活態(tài)度分析 Attitude analysis – 以及很多有參考價(jià)值的信息加入到你的提案當(dāng)中 A great value to add in proposals ? 有目共睹的結(jié)果 （ Actionable results） ? IMI年鑒提供的信息可以使您的調(diào)查報(bào)告更加完善 The data from our yearbook can easily be integrated in your research ? 調(diào)查報(bào)告將滿(mǎn)足你的客戶(hù)的迫切需要 To deliver results that will make a difference to your clients ? 數(shù)據(jù)已經(jīng)在您面前 The information is already here ? 所有您的客戶(hù)都需要很多信息 For all your clients needing to – 預(yù)測(cè)一個(gè)或多個(gè)市場(chǎng) Size up one or several market – 評(píng)估不同競(jìng)爭(zhēng)對(duì)手的市場(chǎng)份額 Evaluate the market shares of different petitors – 了解與競(jìng)爭(zhēng)對(duì)手相關(guān)的品牌的使用情況 Understand the usages of their brand versus the petitors – 還有更多 And much more ? 這些信息我們已經(jīng)具備了 The information is already available ! ? 案例：酒類(lèi)產(chǎn)品 Example, the alcohol sector ? 酒類(lèi)，一個(gè)新品牌面對(duì)的市場(chǎng)Alcohol, a market with a new er 0%10%20%30%40%50%1999 2023 2023 2023WineBeerHard liquor數(shù)據(jù)來(lái)源：北京市場(chǎng)飲用頻率為每月至少喝一次 Consumption at least once a month in Beijing 葡萄酒消費(fèi)量比 2023年下降了 % The wine consumption decrease % pare with 2023 ? 2個(gè)品牌在市場(chǎng)當(dāng)中占主導(dǎo)地位A market dominated by 2 brands Chinese redwine31%Great Wall16%Others23%Fengshou9%Great wallhuaxia8%Guihuachen7%Zhangyu6%最常飲用的葡萄酒品牌 Most frequently used brands 只有 19%的消費(fèi)者 沒(méi)有固定的飲用品 牌 With only 19% of the Consumers not having a preferred brand ? 主要消費(fèi)者 With high value consumers 0% 10% 20% 30% 40%500 orbelow501100010012023over 2023HeavyconusmersBijing 與總?cè)丝谙啾?，重度消費(fèi)者的收入劃分（每周至少飲用一次） Ine spread of heavy consumers (at least once a week) versus general population 我們的目標(biāo)消費(fèi)者是收入超過(guò) 1000元的顧客 Our target is the people who ine is more than RMB 1,000 ? 我們可以得到更多 More than just eyeballs ? IMI使用方法 IMI follows the usages of – 了
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