【文章內(nèi)容簡(jiǎn)介】 eat i onX XCategory StrategiesI m ageE nh anc em entXBalanced Profit. Assign Strategies to Segments. (Page 12) C at egor y Segm ent St r at egi esC o n ce n t ra t e T ra f f i c Bu i l d i n gC o n v e n t i o n a l T ra n sa cti o n Bu i l d i n gHDL C a sh Ge n e ra t i o nSo f t e n e r T ra n sa cti o n Bu i l d i n gLDL Pr o f i t Ge n e ra t i o nSo a p Pr o f i t Ge n e ra t i o nPr e T re a t T ra n sa cti o n Bu i l d i n gBl e a ch Pr o f i t Ge n e ra t i o nSegments with high shares are used for Profit Generation. High Unit price and “Related Sale” segments are used for Transaction Building. Category Tactics. Based on the Role, Scorecard and the Strategies, we now confirm the Tactics to use in each area。 ? Ranging ? Pricing ? Promotion ? Shelving Role Ra nging Ta c t i c sD est i nati on C o m p l e te R a n g e : W i d e st i n t h e m a rk e t , e v e ry t h i n g t h e co n su m e rw o u l d e xp e ct t o f i n d i s a v a i l a b l e , p l u s so me a d d i t i o n a l i t e m s.Al l su b ca t e g o r i e s, se g m e n t s, b ra n d s a n d SKU 39。 s re p re s e n t e d .P r i ori t y B r o a d R a n g e : At l e a st a s w i d e a s t h e co mp e t i t o r, w i t h so mea d d i t i o n a l i t e m s. Al l su b c a t e g o r i e s, se g me n t s a n d b r a n d sre p re se n t e d .B asi c B a s i c R a n g e : C o mp e t i t i v e w i d t h , t h e ma j o ri t y o f i t e m s t h eco n su m e r w o u l d e xp e ct i s a v a i l a b l e . Al l su b c a t e g o r i e s, Ma j o rBra n d s a n d M a j o r SKU 39。 s re p r e se n t e d .S easo nal T i m e l y R a n g e : Al l su b ca t e g o ri e s a n d Se g m e n t s re p re se n t e d .C on v eni enc e Se l e c t R a n g e : Ma j o r Bra n d s a n d SKU 39。 s o n l y .Ranging Tactics As a PRIORITY Category, we should stock a BROAD RANGE of SKU’s. Role P ri c i ng T a c t i c sD est i na t i on A g g r e s s i v e V a l u e l e a d e rsh i p i n t h e m a rk e t . M u st o f f e r t h e b e stv a l u e , p e r p a ck , f o r t h e w h o l e ca t e g o ry .P r i ori t y Str o n g l y C o m p e ti ti v e p ri ci n g . Mu st o f f e r b e st v a l u e co m p a re d t oco mp e t i t o rs, (p e r p a ck ), f o r a l l m a j o r co mp o n e n t s o f t h e ca t e g o r y .Eq u a l w i t h co m p e t i t o r f o r m i n o r co m p o n e n t s.B asi c C o m p e ti ti v e p ri ci n g . Sh o u l d b e e q u a l t o co m p e t i t o rs, (p e r p a ck ), f o ra l l m a j o r co m p o n e n t s o f t h e ca t e g o r y . M i n o r co mp o n e n t s a t ap re m i u m .S easo na l C o m p e ti ti v e , s e a s o n a l l y . Sh o u l d b e cl o se t o co m p e t i t o r i n so m eco mp o n e n t s o f t h e ca t e g o r y .C on v en i en ce A c c e p ta b l e p r i c i n g . Sh o u l d b e w i t h i n 1 5 % o f t h e co m p e t i t i o n , (p e rp a ck ).Pricing Tactics As a PRIORITY Category, we should adopt STRONGLY COMPETITIVE pricing. Rol e S he l v i ng Ta c t i c sD est i nat i on B e s t Sto re l o c a t i o n 。 h i g h t ra f f i c f l o w , h i g h t i m e e xp o su re , H i g hSp a ce Al l o ca t i o n .Pri or i t y Qu a l i ty Sto re l o ca t i o n 。 Me d i u m t ra f f i c f l o w , Av e ra g e t o H i g h Sp a c eAl l o ca t i o nB asi c A v e r a g e Sto re l o c a t i o n 。 Av e ra g e t ra f f i c f l o w , Av e ra g e t o M i n i m u mSp a ce Al l o ca t i o nSeasonal Go o d Sto re l o ca t i o n 。 h i g h t ra f f i c f l o w , Av e ra g e Sp a ce Al l o ca t i o n .C onv eni ence A v a i l a b l e l o ca t i o n 。 L o w Sp a ce Al l o ca t i o n .Shelving Tactics As a PRIORITY Category, we should adopt QUALITY location, with a slightly higher than average space allocation. Role P ro m ot i on Ta c t i c sD est i nat i on A g g r e s s i v e 。 H i g h l e v e l o f Ac t i v i t y , H i g h F re q u e n c y , Va ri a b l ePro mo t i o n T y p e s, C u st o m i se d p ro m o t i o n s f o r t h e C a