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s Vegas Strip mages/ (圖 ) Las vegas紐約飯店 pics/7/2/428972/ (圖 ) Mirage Las Vegas Hotel egas/hotels/ 14 The Strip (圖 ) 15 旅遊走向全球化 ? 主題化 ? the predominant content of our present themed environment derives from highly popular mercial images associated with television, advertising, films, and popular music such as country or rock. It is the latter melding of material forms and mercial culture that characterizes the present from previous historical periods which also used symbolic motifs in their environments. (Gottdiener) 16 旅遊走向全球化 ? 主題化 ? “ Rather than presenting a random collection of roller coasters, merrygorounds and Ferris wheels in a carnival atmosphere, these parks are divided into distinct areas called 39。lands39。 in which a selected theme (such as exotic adventures, childhood fairy tales or the frontier life of the nieenth century American West) is presented through architecture, landscaping, costuming, music