【文章內(nèi)容簡介】 ge to every national culture. On the international stage, China bees a little feeble. In the international advertising judges, there is no Chinese. This shows that we should make every effort to change this phenomenon. We should transmit more mercial information and publicize national culture, such as the advertising of Kongfu shows “make people miss homer”, Hongdou shows “a poem of Hongdou”. Chinese national culture is an endless treasure.Advertising is also a visual art, it would construct the cultural style while spreading the economic information. It is a prehensive cultural actions, it creates the cultural style, builds cultural atmosphere and expresses cultural information on the basis of aesthetic fascination. Specially, with the contrivance of transmission’s technology, advertising makes great progress. But the globalization advertising transmission also owns contradictory, which mainly refers to “cultural contradictory 攀枝花學(xué)院本科畢業(yè)論文 Body 5and cultural disappearance”. In order to mitigate a contradiction, there always are three styles of advertising across culture transmission. They are cultural vicissitude, cultural acmodation amp。 tactical globalization. Therefore, every national culture should be respected. Advertising plays an important role to protect the safety of national culture.2. Adaptation to the Tendency of Economic GlobalizationAdvertising across cultures faces different countries or areas, nationalities, and different consumers. The countries also have great different politics, economy and cultural environment. Cultural difference is the most straight and brings the most influence for the transmission. In the trend of economic globalization, advertising across culture adapts to this trend. To the economy, as a way of spreading information, advertising would introduce the product’s information, link up the relationship between the need and output, guide the customers to purchase the products, speed up the mercial circulation and improve the corporation’s pleteness in the market. Under the background of the economic globalization, the petition of brand is the deciding factor element of economic petition. On the other hand, advertising is an important way to promote a brand and make it popular in the market. People say that advertising is economic weatherglass, the information transmitted by advertising can reflect the level of development in a country. In addition, Michael H. Anderson noted that advertising was considered to have specific functions, such as to “provide business information。 guide consumption and production。 promote foreign trade。 beautify the cityscape。 make people feel proud of socialistic economy and culture。 be instrumental to catching up and peting with more developed economies。 and be a valuable source of hard currency from foreign advertisers.”(Mueller 299)The development of advertising is based on the development of national economy. Advertising transmits information for the development of national economy。 depends on that the development of national economy can’t leave advertising. With the improvement of living conditions, people need toyshop goods, they also turn to advertising. In modern time, advertising not only spreads information and thoughts but also is results in consuming. One of standard advertising people said: advertising can change popular culture, change our language。 can initiate one kind of business or retrieval a pany, even can change all over the word. Although it exaggerates the 攀枝花學(xué)院本科畢業(yè)論文 Body 6function of advertising, advertising really owns the power to change the world. We can prove this power from experience, advertising is not insignificant business, it is a business that influences contemporary culture, limits the minds and the life of people. As the development of economy, new products are increasing, the needs in market are changing, the place of business is extending, and people always need advertising to provide information of the products for themselves. At the same time, as the material requirement is raising and new means of consumption is emerging, advertising transmission brings simulative function for the means of consumption. It also brings active function for expanding sales and developing new products.Nowadays, advertising is a part of our daily life which can exist everywhere. When we open mailboxes。 read newspapers and magazines。 listen to the radios。 watch TV programs。 walk on avenues and alleyways。 advertising must show themselves with many different styles and contents. There are TV advertising, outdoors advertising, mail advertising and booth advertising. The areas of advertising include real estates, cars, cosmetics, drinking, convenient noodles, foods, cleansers and so on. In recent years, international advertising has came into being with the development of market economy. These bring active influence of mercial circulation so that petitions are more and more intense. Advertising is an important way to build up the figure of one business, the function of advertising is tacit.Ⅱ . Analysis of Chinese and American Cultural Infiltration from Original AdvertisementAdvertisement leads the world’s fashions, at the same time, it is also a way to spread culture across countries.A. Influences of Chinese and American Languages on Advertising1. Language Differences Language is the carrier of culture, every word stands for one meaning. When we speak mother language in our hometown, which must be easy. But in the trend of globalization, every country should municate with others, so do China and America. These two different languages are obstacles when the two countries are exchangin