【文章內(nèi)容簡介】 dices to present detailed or additional information. Suggestions for possible appendices follow.Review of Development of Your Business (19xx to 200x)– Consider using a chronological list. Focus on highlights and important events.Summarised Historic Financial Statements (19xx to 200x) – Tabulate highlevel values (revenues, cost of sales, pretax profits, fixed assets, current assets, current liabilities etc.). Summarise highlights and explain any exceptional events. Offer audited accounts as attachments or separate items.Detailed Description (Technical Specifications) of Product/Service (Range) – Assume reader has no prior technical knowledge. Avoid blinding with science and minimise use of technical terms/jargon. Offer technical writeups as a separate document. If absolutely necessary, include a glossary.Market Review and Results of Market Research – If you cannot pile this appendix, you should seriously consider whether you are ready to write a business plan. Include tables explaining size of market, segmentation, growth patterns, distribution channels, price/quality segments, customer categories, future trends, market share/segmentation projections etc. You will summarise your main findings in the body of the plan.Assessments of Competitors – Who, what, where, how etc. Explain how your products and services pare. How would you rate your business39。s strengths, weaknesses, threats and opportunities relative to your main petitors. If you need help here, have a look at the white papers on Devising Venture Strategies at , Business Insight at Market Projections amp。 Sales Forecasts (200x to 200x) – Use tables and charts. Clearly state all key assumptions on market size and shares, volumes and prices. If you plan to serve several markets, you should devote separate sections to each and then produce a summary of the overall projections. Explain the marketing strategies and plans in detail – specify resources, costs etc. Identify any prospective partners and describe sales methods. In simple terms, you need to cover the 4Ps – product, price, place and promotion. You should feed the resultant detailed revenue and marketing cost projections into your financial projections.For further help, have a look at the Plan Write Marketing Planner at Details of Manufacturing/Operational Plans amp。 Costs – Describe processes/operations in limited detail. Diagrams or flow charts may help explain plex issues. Indicate capital investment (and timing), describe/justify (briefly) the functions of major items and review any capacityrelated issues. Discuss sources of materials/supplies and their costs. Specify projected manning levels/rates, direct/indirect operating costs and productivity levels. Discuss inventories and production cycles as well as related planning and control systems. Even if you are a service business, use this appendix to describe operational issues connected with the provision of these services, support etc.CVs of Senior Managers – If your business is substantial, you must present CV for a balanced and experienced management team. If gaps exist, supply job descriptions and explain how they will be filled. Remember the five factors which venture capitalists look for when making an investment – management, management, management, market and, finally, product!!! Bear in mind that many businesses try to follow this sequence in reverse order.Assumptions for Financial Projections (200x to 200x) – The assumptions should be consistent with and derived from the earlier sections/appendices in the plan. Use text bullets to highlight key assumptions and place the details in tables within this appendix. If you need guidance, download the shareware version of ExlPlan monthly assumption reports. Financial Projections (200x to 200x) – Use tables showing projections for first year in fair detail. You should include fullyintegrated Pamp。Ls (ine statements), cash flow projections and balance sheets by month for the first year. Use less detailed quarterly amp。 annual projections for subsequent years. The opening balance sheet and first year39。s projections should coincide with the first year covered by your plan.Check out the contents and layouts of the monthly, quarterly and annual reports generated by ExlPlan at , you can photocopy its reports to increase margins, enlarge or change orientation on pages to suit your plan39。s layout and bindings. This may be simpler than fiddling around with Excel39。s and ExlPlan39。s page settings. You will also be able to paste (use Paste or Paste Special… option) key tables and graphs from ExlPlan directly into your Wordbased business plan. Your Biz Name HereUse the table below to present basic particulars about your business. Modify/delete the rows as appropriate. Once the table has been pleted, space out the rows and hide the borders.Legal name and status of business:Directors/partners/proprietor List and indicate positions. Distinguish between exec and noexec directors.Address of main office:Addresses of other offices:Address of registered office:Main telephone:Main fax:Main Website:Name and address of parent pany:Business incorporation/registration date:Business incorporation/registration number:Business tax reference number(s):Insert any other regulatory/license items hereInsert any other regulatory/license items hereMain shareholders:Stock market amp。 symbolProfessional Advisers: Give contact names (and positions), full addresses and other details for each below Auditors Legal advisers Bankers Patent (IPR) attorneys Financial/tax advisers Any other key advisersInsert any other key items hereInsert any other key items hereYour Biz Name HereBusiness Plan1. IntroductionBefore putting pen to paper, review the Checklist for Preparing a Business Plan at Introd