巴西市場(chǎng)商業(yè)計(jì)劃書-英文(編輯修改稿)
2025-03-22 15:13 本頁面
【文章內(nèi)容簡(jiǎn)介】 e Brazilian market to pete with the above listed Autel products. Some expensive scanners, similar to DS708, offers specific packages like Asian, European or American software. This could pete with JP701, EU702, US703, FR704. But the prices are very higher. Price Strategy ? Dismembering Hardware and Software Prices – Differently than the United States, Brazil has very high import taxes. Our strategy is to be billed by Autel on two different invoices, one bill of sale for the hardware and another bill of sale for the software. This way we can apply a lower importing tariff for the software, translating the savings to the end users, been able to offer an even more petitive pricing structure. Marketing ? Trade Shows – Automec is the most important trade show in Brazil, it takes place every two years in S227。o Paulo. The uping show wil be in April 2023. We will introduce Autel to Brazil at Automec additional to Automec, there are 8 other important trade shows in Brazil that we will be attending. These shows are: Autopar, Teoshow, Repara Nordeste, Semana do Mecanico, Autonor, FEISA, Autoparts and Autop. Marketing ? Magazine Ads – Full page and half page ads will be published on the highest circulation automotive magazines and journals in the country. Some of them are: O Mecanico, Sincope231。as, Ponto A Ponto and Balc227。o Automotivo. Marketing ? State Associations for Mechanics – There are approximately 143,000 automotive repair shops in Brazil. Most of them are affiliated to its state association. We will bee a member on all 27 states associations, so we can advertise on their informative journals and participate on most events and meetings to promote Autel. Marketing ? School Program – Special pricing (as low as our cost) will be offered for schools and teachers so they can use our products at their classes. This will be a valuable adv
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