【文章內(nèi)容簡介】 conomical. ? Nationwide footprint for customers to quickly enter new regional markets under one agreement. Since facilities are prebuilt, the time from lease to operations are reduced to weeks rather than months. ? Other Features 24x7x365 work and web site availability monitoring 24x7x365 video monitoring of facility 24x7x365 secure card and key access 24x7x365 onsite security guards Connectivity to 2 Data Center Switches for redundancy AC and/or DC power included AC power up to KVA/rackDetails are important but be careful not to overwhelm the reader with technical jargon that they may not know or understand. This is your opportunity to draw a clear contrast between you and your petition. Assume the reader is not familiar with your market ort your products. Explain why a customer would use these products or services versus alternatives. . Summarize features using bullet points in short and succinct statements. Business Plan Template 7 The Market This section of your plan should include the market size, growth rate, and relative stage of development. It is important to describe the overall market as well as the segment that are you targeting. In the sample below, for example, the overall market is corporate training but the focus of the business is eLearning, a new and rapidly growing segment of a relatively mature market. You should discuss any significant changes that are occurring in the market, short term and long terms trends, impact of technology, government regulation and the economy. . anizations spent more than $62 billion last year on formal training, a figure that was almost 25% higher than just six years earlier. IDC estimates that approximately $ billion was spent on outsourced services, content and technology for training, a figure which is predicted to grow to over $33 billion by 2021. Today, the vast majority of these expenditures are made on traditional training products and services such as printed materials, simulation and instructorled classes, while spending on eLearning totaled less than $500 million. By 2021, however, IDC has forecasted that eLearning expenditures will reach more than $11 billion. Clearly, a shift is taking place in the way panies are delivering learning opportunities to their employees, partners, and customers. ? The average . pany is training more of its employees than ever before. More dollars are going to technical skills training than any other type of training, and eLearning gains momentum among large panies. ? While the average pany is training record levels of employees ( percent) the top 10 percent of panies surveyed train percent of employees in their anizations. ? The top 10 percent of panies spent an average of $1,665 on training per eligible employee, pared to $677 for the average survey respondent. Training Investment Leaders have made learning a central focus of anizationwide efforts to stay petitive and deliver results in the New Economy. ? The largest share of spending on training went to training in technical processes and procedures (13 percent), with professional skills following close behind (11 percent). Interpersonal munication, new employee orientation, and IT skills followed at 9 percent each ? Outsourcing expenditures are down as firms bring more of the training function in house with the aim of reducing costs while providing more individualized and specialized learning. The report’s findings provide strong evidence of this trend, as firms spent a decreasing percentage on payments to outside panies ( percent in 1999 versus percent in 1998). Source / The 2021 ASTD State of the Industry Report. This section doesn’t need to be a 20page market research report but it should demonstrate that you know and understand the market. An ideal scenario is one where you are developing a product or service for a new and growing segment within an existing market. A less desirable scenario is where you’re developing a new product or service for a new market. Read – High Risk. Don’t ignore the negatives. A better approach to address each one and discuss how you will work with each issue. Be sure to identify or footnote your sources. Business Plan Template 8 Marketing Plan Describe the planned users of your products and services. Who are they, where are they and how many of them are there? Is this number growing or declining and why. Are there geographic concentrations? Is your target audience only the domestic market or could it include international opportunities? How will you reach your market? How will customers bee aware of your pany, brand, image, and products? Who will be handling the sales and marketing responsibilities and what is their background. The marketing section of your should cover the following topics: ? Sales / distribution strategy ? Pricing strategy ? Product positioning ? Brand image awareness ? Collateral materials ? Product / market exposure strategy Advertising and promotional efforts Public relations Media advertising Direct marketing Trade shows ? Website strategies / plans ? Strategic alliances / partnerships ? Marketing budget (table) Sample The Company39。s initial sales and marketing efforts will focus on the promotion of the Clini System among key business executives within the pharmaceutical, biotech, medical device and CRO industry with the initial and primary emphasis on large pharmaceutical anizations.