【文章內容簡介】 ..............................................................................................................30 社會目標 .................................................................................................................................................30 環(huán)境目標 .................................................................................................................................................30 3二、形象定位 .........................................................................................................................................31 主體形象 .......................................................................................................................................31 主體形象支撐 ...............................................................................................................................31圖表 10　主題形象對應細分市場 ...................................................................................................31第五章 旅游客源市場與營銷規(guī)劃 ...........................................................................................................32一、旅游客源市場規(guī)劃 .........................................................................................................................32 市場拓展戰(zhàn)略 ...............................................................................................................................32 本地及周邊市場是倉頡廟景區(qū)的核心市場，需要重點加以開發(fā)。 .................................................32 珠三角、京津、長三角市場是倉頡廟景區(qū)的潛力市場，需要努力拓展。 .....................................32 其他市場遠期加以開發(fā) .........................................................................................................................32 學生市場拓展 .........................................................................................................................................32圖表 11 倉頡廟景區(qū)旅游市場開拓戰(zhàn)略定位 ...............................................................................33 旅游市場特征 ...............................................................................................................................33 本地市場特征（重點城市） .................................................................................................................33 珠三角、京津環(huán)渤海、長三角市場 .....................................................................................................34 其他市場 .................................................................................................................................................34 旅游市場預測 ...............................................................................................................................35 本地區(qū)客源市場潛量預測 .....................................................................................................................35圖表 12　渭南市居民出游率變化推薦表 .......................................................................................35圖表 13 目標客源市場潛在份額結構 .............................................................................................35圖表 14 渭南市潛量份額預測表 .................................................................................................36 游客規(guī)模年際變化預測 .........................................................................................................................36圖表 15 規(guī)劃近中期倉頡廟景區(qū)旅游人次預測表 .....................................................................36圖表 16 規(guī)劃近中期倉頡廟景區(qū)旅游人次預測柱狀表 .............................................................37 環(huán)境容量測算 ...............................................................................................................................37二、總體營銷戰(zhàn)略 .................................................................................................................................38 旅游形象傳播時代背景 ——“后媒體時代 ”...........................................................................38“后媒體時代 ”的網絡營銷 ........................................................................................................38 公關營銷 .......................................................................................................................................39 整合營銷 .......................................................................................................................................40三、主要宣傳方式 .................................................................................................................................40第六章 總體規(guī)劃布局 ...............................................................................................................................41一、總體布局原則 .................................................................................................................................41 持續(xù)發(fā)展原則 ...............................................................................................................................41 核心帶動原則 ...............................................................................................................................41 彈性規(guī)劃原則 ...............................................................................................................................41 因地制宜原則 ...............................................................................................................................41二、總體布局構思 .................................................................................................................................41三、空間結構布局 .................................................................................................................................42四、分區(qū)規(guī)劃 .........................................................................................................................................42 倉頡廟尋根祭祖區(qū) .......................................................................................................................42 倉頡廟 .....................................................................................................................................................42 倉頡祭