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f Desgrippes Gobe Group/Brandimage Desgrippes amp。 Laga, the global leading independent strategic brand design group. Sunny Poon, CEO amp。 Branding Expert Before heading the multinationals, Sunny in his age of 22 led the establishment of the lifestyle bag and accessories brand FX Creations in 1995 for a family business, building from scratch to more than 100 stores in China and Asia in 4 years, achieved the in the category with retail turnover more than HK$200m. The brand was listed in 2022 in HK Stock Exchange, as the first listed in the bag industry. Sunny began his lifestyle career in 1990 as one of the retail top sales in ESPRIT Group and as an Account Executive