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The work effects for search are positive and strong The development strategy of Google The importance of Google’s search engine business new arenas In addition to enhancing its core search businesses, should Google also branch out into new arenas? Google’s mission is to anize the world’s information and made it universally accessible and useful. There are some opportunities seemed promising: being an emerce intermediary like eBay?. targeting Microsoft’s desktop software hegemony。 building a fullfledged portal like Yahoo!’s。 building a fullfledged portal like Yahoo!’s ? Schmidt responded in the same vein when ask whether Google would bee a portal:“You’re using a tired model … looking at us based on market share for technologies and that were invented 10 years ago.” Targeting Microsoft’s desktop software hegemony? Being an emerce intermediary like eBay? After all , search was the first step in many emerce transactions . Customers could search for a vendor through Google. In fact , many of Google’s advertisers were also eBay sellers. When the puter work era will gradually transition to the mobile Inter era,