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lacement Is search a winnertakeall business? (take the Google for an example) no 1 2 whether the costs of multihoming are high for at least one user side? 3 Whether the work effects are positive and strong? Three premise conditions Whether a pany can alone provide the market total demand? Google can alone provide the market total demand The costs of multihoming for search are low The work effects for search are positive and strong The development strategy of Google The importance of Google’s search engine business new arenas In addition to enhancing its core search businesses, should Google also branch out into new arenas? Google’s mission is to anize the world’s information and made it universally accessible and useful. There are some opportunities seemed promising: being an emerce intermediary like eBay?. targeting Microsoft’s desktop software hegemony。 The success of the Google contents The strategy of Google in China The development strategy of Google in the future The key factors fo