【文章內(nèi)容簡(jiǎn)介】 buyback arrangement. My address is: Mr. Barman, CHIEF EXECUTIVE of International Operations Department, Fax No. 11 12 133 1234.Sentence Interpreting1. Make yourself heard.2. Start ahead.3. A diamond lasts forever.4. Let us make things better.5. To me, the past is black and white, but the future is always color. 1．理解就是溝通。 2．成功之路，從頭開(kāi)始。 3．鉆石恒久遠(yuǎn)，一顆永流傳。 4．讓我們做得更好。 5．對(duì)我而言，過(guò)去平淡無(wú)奇；而未來(lái)，卻多姿多彩。B．Text Interpreting Text D 與印刷和廣播廣告費(fèi)用相比，網(wǎng)絡(luò)廣告費(fèi)用僅僅是一小部分。雖然網(wǎng)絡(luò)廣告尚處在初期，但是它的收益正日益快速增長(zhǎng)。網(wǎng)絡(luò)的定向和跟蹤能力有可能使它成為廣告主的最佳廣告媒體。 定向性。網(wǎng)絡(luò)廣告主具有全新的定向能力。他們可以對(duì)某個(gè)特定的公司、區(qū)域或國(guó)家的用戶進(jìn)行廣告定向，也可以定時(shí)通過(guò)計(jì)算機(jī)平臺(tái)的瀏覽器進(jìn)行定向服務(wù)。在不久的將來(lái)，廣告主可以基于用戶的偏好對(duì)其網(wǎng)絡(luò)廣告進(jìn)行定向，這一點(diǎn)是其他廣告工具做不到的。 可跟蹤性。商家可以跟蹤用戶對(duì)其品牌的反應(yīng)，并了解現(xiàn)有顧客和潛在顧客的興趣。例如，汽車(chē)制造商可以跟蹤用戶進(jìn)入網(wǎng)站，判斷是否有越來(lái)越多的用戶對(duì)某款車(chē)型的安全信息及其附加性能等感興趣。廣告主也可以通過(guò)廣告點(diǎn)擊次數(shù)來(lái)準(zhǔn)確評(píng)估人們對(duì)廣告的反應(yīng)。傳統(tǒng)的電視、印刷和公告牌廣告很難做到這一點(diǎn)。 可投遞性和靈活性。網(wǎng)絡(luò)廣告可以全年全天24小時(shí)實(shí)時(shí)傳送，并且廣告活動(dòng)可以隨時(shí)發(fā)起、更新或取消。廣告主可以每天跟蹤廣告進(jìn)程，當(dāng)注意到廣告在第一周里反應(yīng)寥寥無(wú)幾時(shí)，第二周即可將該廣告換掉。這與印刷廣告有很大的不同，通常印刷廣告要等到新版發(fā)行物出版后才能更換，而在電視上頻繁更換廣告的成本則高得令人生畏。 交互性。廣告主的目的是想通過(guò)一個(gè)品牌或—種商品來(lái)吸引潛在的顧客。這可以有效地在網(wǎng)上實(shí)現(xiàn)。在網(wǎng)上，消費(fèi)者可以與商品互動(dòng)，對(duì)其測(cè)試，如果愿意還可以直接購(gòu)買(mǎi)。例如，一則軟件廣告可以直接將用戶帶到演示場(chǎng)所，用戶可以下載并進(jìn)行測(cè)試。如果用戶喜歡該軟件，便可以當(dāng)場(chǎng)買(mǎi)下。沒(méi)有其他媒體能夠提供如此直接、方便的接觸。 Though online advertising spending is a mere fraction of what is spent on print and broadcast ads, its revenue is increasing significantly for a medium still in its infancy. As mentioned, the Web39。s targeting and tracking capabilities have the potential to make it one of the most responsive media available to advertisers. Targetability. Web advertisers have an entirely new range of targeting capabilities. They can focus on users from specific panies, geographical regions and nations, as well as by time of day, puter platform, and browser. In the near future, advertisers will be able to target much of their Web advertising based on users39。 preferences—something other advertising vehicles can39。t do. Tracking. Marketers can track how users interact with their brands and learn what is of interest to their current and prospective customers. For example, a car manufacturer can track how a user progresses through its site to determine whether more users are interested in the safety information or the extras that e with a particular model. Advertisers can also precisely measure the response to an advertisement through the number of times an ad is clicked on, which is difficult to do with traditional television, printing and boards. Deliverability and flexibility. An online ad is delivered in real time 24 hours a day, 7 days a week, 365 days a year. Furthermore, an ad campaign can be launched, updated, or canceled immediately. An advertiser can follow a campaign39。s progress daily notice that a campaign is generating very little response in the first week, and replaced by week two, a big difference from print, where an ad cannot be changed until a new edition of the publication is published。 and on TV, the costs of making frequent changes are prohibitive. Interactivity. An advertiser39。s goal is to engage the prospect with a brand or product. This can be done more effectively on the Web, where a consumer can interact with the product, test the product, and, if she or he chooses to, buy the product. For example, an advertisement for software can take a user directly to the location where a demo can be downloaded and tested. If the consumer likes the software he or she can purchase it right then and there. No other medium offers such immediate and easy accessibility.Unit 7I.Listen to a short passage Shopping for Clothes carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language. Shopping for Clothes Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it。 the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is pleted in less than five minutes, with hardly any chat and to everyone39。s satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants. Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only having a look round. She is always open to persuasion。 indeed she sets great store by what the saleswoman tells her, even by what panions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA 1. screen 2. diagram 3. vertical axis 4. column 5. in summary 6. consequently 7. furthermore 8. to run out of time 9. in a word 10. in addition 1．屏幕 2．圖表 3．縱軸 4．圓柱 5．總之 6．因此 7．此外 8．沒(méi)時(shí)間 9．總而言之 10．另外B． 1．商品特性 2．順序 3．訂單 4．壟斷 5．質(zhì)量監(jiān)控 6．利潤(rùn) 7．制造業(yè) 8．服務(wù)業(yè) 9．運(yùn)作 10．顧客滿意度1. modity features 2. sequence3. order 4. monopoly5. quality control 6. pro