【文章內(nèi)容簡介】 , yours, yours, ? 建議使用： Yours sincerely, 或 Sincerely yours, 第二個單詞小寫，結(jié)尾用逗號或不用標(biāo)點符號 ? When using continuation sheets, plain paper空白紙張 of the same quality as the letterhead must be used and typed with a heading to show: – The number of the sheet (in the center of the page)。 – The name of your correspondent客戶 (on the lefthand side) – The date of the letter (on the righthand side) 9)The Signature – It is mon to type the name of the writer’s firm or pany immediately below plimentary close. 結(jié)束語的下面，應(yīng)將行號的名稱用大寫打出，必須由負(fù)責(zé)人簽名，簽名的下面為使對方了解簽名人的姓名、職位，可以打字注明。 – Never sign a letter with a rubber 必須由負(fù)責(zé)親筆簽名，用橡皮戳說明該信并非本人親自過目，只是通函，不為人重視。 落款 Y ours fait hfull y , Ci ba Geigy C hemi cals C o. Pam Lo ti s P am Lot is Inspecti on coordinator Y ours fait hfull y , Pam Lo ti s P am Lot is Inspecti on coordinator Fo r Ci ba Ge i gy Chem i ca l s Co. Y ours fait hfull y , L. Va n Li nd e L. V an Linde M an ag er , QAD Sof t wa re Co. 結(jié)尾敬語 手寫簽名 打印簽名 公司名稱 職務(wù) 10)Enclosure ? If something is enclosed, note it below the ，應(yīng)在簽名下注明 2 Encls or 3 Encls,或詳細(xì)列明如下： ? Encls: 2 Invoices ? Enc: 1 B/L 1 Photo 1 Certificate 附件 ? 位置： 落款之下，左對齊 ? 說明該信件有附件 1. Enclosure 2. Enc. 3. Encl. As Stated 4. Enclosure: Brochure 11)The Carbon Copy Notation ? When copies of the letter are sent to others, type . below the signature at the left margin. ? 如果函件要抄送其他有關(guān)單位，同時使對方也知道已抄送其他單位，可在信件最后的左下角注明“ CC to xxx” or “CC xxx” 抄送 ? 位置： 附件之下，左對齊 ? 表示該信件同時抄送給他人 1. 明抄： cc Marketing Department 2. 暗抄： bcc Mr. Simpson Blind carbon copy,收信人不知道被抄送，只出現(xiàn)在發(fā)給被抄送人的信件里 Carbon copy,收信人知道被抄送 12)Postscript ? If the writer wishes to add something he fot to mention or for emphasis, he may add his postscript two spaces below the carbon copy notation. ? 信寫完后，如果想起還有要緊的要說，可以在信末加 . 引出補(bǔ)敘的話，然后由發(fā)信人簽署本人簡筆簽名 (本人姓名的第一個字母 )。 Principles of the Business Letters 7 “C” 1) Courtesy 禮貌 – By courtesy we mean trading people with respect and friendly human concern. In order to make a business letter courteous, try to avoid irritating, offensive, or belittling statements. To answer letters promptly is also a matter of courtesy. Following rules should be followed: ? Change the manding tone into requesting tone。 ? Use mitigation平靜 and avoid overemphasizing your own opinion or irritating your partner. ? Passive voice should be adopted accordingly。相應(yīng)的采用被動語態(tài) ? Try to avoid using the word with forcing tone or arousing unpleasantness. ? Use expressions about joy and willingness, thanks and regret, etc. – 語言要有禮且謙虛，及時地回信也是禮貌的表現(xiàn)。 Comparison: – Tell us more detailed information on your requirements? (poorer)告訴我們你們的具體要求。 – Will you please tell us more detailed information on your requirements?(better)請告訴我們你們的具體要求好嗎？ – You can make shipment a little later, that is, by June 10. 你們可以裝運晚一點，即六月十號。 – You might make shipment a little later, that is, by June 10. 你們可以考慮晚一點裝運，即六月十號。 – We can’t deliver the goods all at one time. 我們不可能同時交貨。 – I’m afraid we cannot deliver the goods all at one time. 恐怕我們無法同時交貨。 Comparison: – You did not enclose the price list in your letter. 你們沒有在信中附價格單。 – The price list was not enclosed in your letter. 貴方信中沒有附價格單。 – We must refuse your 。 – We regret that we are unable to accept your offer. 很遺憾我們不能接受貴方報價。 – We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.（ polite） – You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. （ courteous） 2) Consideration 體諒： – Consideration means thoughtfulness. – Consideration emphasizes Youattitude rather than Weattitude. Keep the reader’s request, needs, desires, as well as his feelings in mind. – In addition, we should try to discuss problems in a positive way rather than in a negative way. – The following points are necessary for writing a letter to embody consideration: ? Youattitude: – You earn 2 percent discount when you pay cash. We will send you the brochure next month. – We allow 2 percent discount for cash payment. We won39。t be able to send you the brochure this month. ? Focus on the positive approach: – We feel sure that you will be entirely satisfied. (Positive) – We do not believe you will have cause for dissatisfaction. (Negative) 3) Completeness 完整 – A business letter should include all the necessary information. It is essential to check the message carefully before it is sent out. – As you work hard for pleteness, keep the following guidelines in mind: ? Why do you write the letter? ? What are the facts supporting the reasons? ? Have you answered the questions asked? – 一封商業(yè)信函應(yīng)概況了各項必需的事項，如邀請信應(yīng)說明時間、地點等，確忌寄出含糊不清的信件。 ? 4) Clarity/Clearness 清楚 – 意思表達(dá)明確，要注意： – Avoid using the words which have different understanding or unclear meaning避免使用有歧義的文字 。 – Pay attention to the position of the modifiers注意修飾語所放的位置： – Pay attention to the rationality in logic:注意語言的