戴爾營銷模式ppt課件(編輯修改稿)
2025-05-30 18:13 本頁面
【文章內(nèi)容簡(jiǎn)介】 can also maketoorder Dell to achieve zero inventory goal. inventory (with information instead of stock) is the core of Dell39。s model. ，廠商的庫存是壓在分銷渠道中的，這樣來保證所謂的“零庫存”。 “零庫存”的目標(biāo)。 (以信息代替存貨 )是戴爾模式的核心。 Dell Confidential Page 9 customer alliances Research customers, rather than petitors Dell depth study of the customer, rather than about the customer, do not always Guzhe petition, Dell and suppliers link between the purchase of raw materials is the key to its success. First, the value of petition between buyers and suppliers can be shared. Second, no matter what kind of new products, the ability to quickly circulate on the market the pany39。s life and death are at stake and market share trends. 研究顧客，而不是競(jìng)爭(zhēng)對(duì)手 ,戴爾深入地研究顧客，而不是競(jìng)爭(zhēng)對(duì)手想著顧客，不要總顧著競(jìng)爭(zhēng)，戴爾與供應(yīng)商原料進(jìn)貨之間的連結(jié)是其成功的關(guān)鍵。 第一，購買者與供應(yīng)商之間的競(jìng)爭(zhēng)價(jià)值可以共享。 第二，無論是哪一種新產(chǎn)品，能否快速地流通到市場(chǎng)上都攸關(guān)公司的生死和市場(chǎng)份額的趨勢(shì) 。 Dell Confidential Page 10 The costs of direct marketing investment in advertising is very large pany must first have an increasingly large and plex global information and munication works, including free telephone and fax support. 直銷在廣告宣傳上的投入是非常大的 ,公司首先得擁有一個(gè)日益龐大和復(fù)雜的全球信息和通信網(wǎng)絡(luò)，包括免費(fèi)的電話和傳真支持。 First, the use of modern information technology, timely access to information Second, the low inventory of zero inventory and parts Third, the faster capital turnover Price is highly petitive 資金周轉(zhuǎn)速度快 產(chǎn)品的零庫存和零件的低庫存 利用現(xiàn)代信息技術(shù)及時(shí)掌握信息 極富競(jìng)爭(zhēng)力的價(jià)格 Dell Confidential Page 11 Five defects of Dell marketing model link between manufacturers cushion, easy to form a sharp conflict reduce the excessive pursuit of cost, weakening Dell customer service support capability critical services has increased the plexity of the process of service delivery, quality of service is not guaranteed. results of the first, the cultural importance of large customers relative to the individual39。s interests contempt is not plete, the confusion caused by the system 廠家與之間缺少緩沖環(huán)節(jié)，容易形成尖銳的矛盾沖突 。 對(duì)降低成本的過度追求，削弱了戴爾客戶服務(wù)的保障能力 。 關(guān)鍵服務(wù)的外包增加了服務(wù)流程的復(fù)雜性，服務(wù)質(zhì)量不能保證 。 業(yè)績第一、重視大客戶的文化使個(gè)人的利益相對(duì)受到輕視
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