【文章內(nèi)容簡(jiǎn)介】 .....................................117 本項(xiàng)目水體景觀的安排 ......................................................................118 本項(xiàng)目硬質(zhì)景觀設(shè)計(jì) .....................................................................................118 硬質(zhì)景觀設(shè)計(jì)原則 ..............................................................................118 硬質(zhì)景觀的分布 ..................................................................................118 ........................................................................................119 建筑單體設(shè)計(jì) .................................................................................................119 建筑設(shè)計(jì)總則： ..................................................................................119 建筑設(shè)計(jì)原則及風(fēng)格 .........................................................................119 建筑排列 .............................................................................................120 建筑朝向 .............................................................................................120 建筑立面 .............................................................................................120 房型設(shè)計(jì)要求 ................................................................................................120 戶型設(shè)計(jì)原則 .....................................................................................120 房型面積比例及控制（首期） .........................................................121 產(chǎn)品戶型特點(diǎn)建議 ..............................................................................121 產(chǎn)品類型及量的控制 .....................................................................................123 .............................................................................124 體育文化設(shè)施 ................................................................................................124 室外運(yùn)動(dòng)功能的設(shè)置 ....................................................................................124 生活配套設(shè)施的設(shè)計(jì)要求 ............................................................................125V常州奧林匹克花園 ——發(fā) 展策劃 報(bào) 告 奧林匹克中學(xué)、小學(xué)、幼兒園的設(shè)置（見學(xué)校專題研究） ....................125 ................................................................................125 市政設(shè)施現(xiàn)狀 ................................................................................................125 停車位 ............................................................................................................126 智能化設(shè)計(jì)要求 ............................................................................................126 其它 ................................................................................................................127 ..................................................................127 大賣場(chǎng)的構(gòu)筑原則 ........................................................................................127 奧林匹克大廈的運(yùn)動(dòng)設(shè)施及功能設(shè)置 ........................................................127 奧林匹克露天文化廣場(chǎng) ................................................................................128 營(yíng)銷中心與示范單位的設(shè)計(jì)要求 ................................................................128第四部分：項(xiàng)目營(yíng)銷策略 ..................................................................................1301．主要營(yíng)銷策略運(yùn)用建議 ...............................................................131 品牌營(yíng)銷 .........................................................................................................131 賣場(chǎng)營(yíng)銷 ........................................................................................................131 活動(dòng)營(yíng)銷 .........................................................................................................132 會(huì)員制營(yíng)銷 .....................................................................................................1322 廣告推廣策略 ................................................................................1323 銷售推盤策略 ................................................................................133 銷售排期 .........................................................................................................133 推盤時(shí)間安排 .................................................................................................133 .............................................................................134 市場(chǎng)預(yù)熱及登記期 .........................................................................................134 市場(chǎng)認(rèn)購(gòu)期 .....................................................................................................134 開盤期 .............................................................................................................1355．首期整合營(yíng)銷計(jì)劃（如下表） ....................................................137第五部分：項(xiàng)目收支概算 ..................................................................................138 ................................................................................139VI常州奧林匹克花園 ——發(fā) 展策劃 報(bào) 告 ................................................................................140 ....................................................................................140 .....................................................................142第六部分：項(xiàng)目專題研究 ..................................................................................1431 奧園專題研究 ................................................................................144 理念方面 .........................................................................................................146 產(chǎn)品方面 .........................................................................................................146 社區(qū)文化方面 .................................................................................................146學(xué)校專題研究( 見附件 ) ................................................................146第七部分： 公司及 營(yíng)銷 部 階 段性工作 計(jì) 劃 ................................................................147附件一 學(xué)校專題研究 ..................................................................................1501常州奧林匹克花園 ——發(fā) 展策劃 報(bào) 告常 州 奧 林 匹 克 花 園發(fā) 展 策 劃 綱 要塊塊條件分板項(xiàng)目競(jìng)爭(zhēng)力 項(xiàng)目發(fā)展定位 核心價(jià)值體系項(xiàng) 目 SWOT 分 析競(jìng)爭(zhēng)態(tài)勢(shì)分析發(fā)展商定位市場(chǎng)定位形象定