【文章內(nèi)容簡(jiǎn)介】 The onlookers were shouting, cheering, and waving banners. 旁觀者吶喊著，歡呼著，揮舞著旗幟。 11. (Para. 8) Divide staff into shifts with meal breaks.Paraphrase: You must divide staff into shifts, and during the breaks, staff can have meals. Structure Analysis: This is an imperative sentence. 12. (Para. 8) The staff has to be available at all the time during the show to deal with customer inquiries.Paraphrase: During the trade show, the workpeople must be at present at any time so that they can deal with customers’ questions. available: someone who is available is not busy and has enough time to talk to youCollins was not available for meeting on Thursday night. 科林斯周四晚上沒(méi)有時(shí)間來(lái)開(kāi)會(huì)。13. (Para. 9) You don’t always have the opportunity to go into as much detail in your presentation as you would like, but trade shows open the doors for future munications, a door that sometimes is very difficult to get your foot into.Paraphrase: You don’t always have the opportunity to make as detailed a description in your presentation as you’d like, but trade shows make future munications possible, and sometimes this possibility is very hard to get. Structure Analysis: “that sometimes is very difficult to get your foot into” is attributive clause and it modifies “a door”. Translation of Text A企業(yè)如何從商品交易會(huì)中獲利 商品交易會(huì)總是能夠吸引好奇的公民眾，這也正是商品交易會(huì)的目的所在。每年都會(huì)組織大量的商品交易會(huì)，你可以經(jīng)常通過(guò)傳媒了解它們，比如當(dāng)?shù)氐膱?bào)紙、電視或者網(wǎng)絡(luò)上。 參展者通常都會(huì)在這些商品交易會(huì)上展出他們一大部分最新產(chǎn)品或服務(wù)，并通過(guò)兩種方法獲利。第一種方法是通過(guò)廣告和品牌促銷(xiāo)。許多目標(biāo)消費(fèi)者因此了解到將要推出的新產(chǎn)品。第二種方法則是通過(guò)在這些商品交易會(huì)上的現(xiàn)場(chǎng)銷(xiāo)售。許多熱情高漲的消費(fèi)者會(huì)在交易會(huì)直接購(gòu)買(mǎi)新產(chǎn)品。這是因?yàn)樗麄兛梢栽谶@樣的商業(yè)活動(dòng)中獲得比較大的折扣。 參加商品交易會(huì)是參展商在相對(duì)較短的時(shí)間內(nèi)接觸到大量消費(fèi)者的一種好方法。商品交易會(huì)為公司提供了一個(gè)展示最新產(chǎn)品或服務(wù)的機(jī)會(huì)，為其創(chuàng)造了最為重要的第一印象，這也反映出公司的品牌形象。 一項(xiàng)市場(chǎng)調(diào)查顯示，百分之九十一的受調(diào)查者把商品交易會(huì)列為獲取產(chǎn)品信息“相當(dāng)有用”的資源。同時(shí)，百分之五十一的受調(diào)查者表示曾經(jīng)在商品交易會(huì)上購(gòu)買(mǎi)過(guò)商品或服務(wù)。通過(guò)商品交易會(huì)促進(jìn)企業(yè)發(fā)展的方法有很多。 為交易會(huì)做好充分的準(zhǔn)備對(duì)于在商品交易會(huì)上展出何種產(chǎn)品，企業(yè)必須提前計(jì)劃。并依此設(shè)計(jì)海報(bào)、宣傳單以及產(chǎn)品畫(huà)冊(cè)。應(yīng)該提前給所有的客戶(hù)發(fā)郵件，邀請(qǐng)他們來(lái)參觀展覽。吸引參會(huì)者的注意參會(huì)者可能在你的攤位前只路過(guò)一次，因此要盡量吸引他們的注意力。用鮮艷明亮的橫幅來(lái)裝飾你的展攤，以此來(lái)吸引他們的注意。你的展攤應(yīng)該盡力給參會(huì)者留下持久的印象，促使他們和你的員工交談并詢(xún)問(wèn)更多的信息。如果你的展攤不能使這一印象持久，那么你很可能會(huì)浪費(fèi)金錢(qián)以及一次難得的機(jī)會(huì)。能夠?yàn)閰?huì)者隨時(shí)服務(wù)在展攤中禁止吃飯。把工作人員分成幾班，中間留下吃飯的時(shí)間。還應(yīng)該避免在展攤閑聊或者打電話(huà)。如果沒(méi)有人理他們，參觀者很可能會(huì)離開(kāi)。在展銷(xiāo)期間，工作人員必須在任何時(shí)候都在場(chǎng)以處理顧客的詢(xún)問(wèn)。工作人員應(yīng)該歡迎參觀者，讓他們有機(jī)會(huì)開(kāi)口并了解他們尋找何種產(chǎn)品。為了以后跟進(jìn)聯(lián)系，應(yīng)該記錄他們的電子郵件地址和聯(lián)系信息。在介紹產(chǎn)品時(shí)你不可能總是有機(jī)會(huì)作詳盡地介紹，但交易會(huì)為將來(lái)的溝通敞開(kāi)了一扇門(mén)，這扇門(mén)有時(shí)候是很難跨入的。因此，對(duì)于大多數(shù)的企業(yè)而言，為商品交易會(huì)做努力都是值得的。ComprehensionAnswer KeyTask 11. They are for attracting curious crowds.2. In two ways. The first gain is through advertising and brand promotion. The second gain is through the direct sales.3. Because they can get a good discount.4. It is 91%.5. It is 50%.6. It can plan beforehand as to what to offer at the show.7. They can decorate their booths with bright, colorful displays and banners.8. They should be available to all visitors all the time.Task 21. b 2. d 3. c 4. d 5. c 6. b 7. d 8. aVocabulary Task 31. b 2. a 3. c 4. e 5. f 6. h 7. d 8. gTask 41. media 2. relatively 3. has boosted 4. banners5. enthusiastic 6. ranked 7. maximize 8. availableTranslationTask 51. participated in Canton Fair last autumn2. attract a large number of customers in a relatively shorter time3. Most respondents ranked trade shows as the useful source for acquiring product information4. designing and making posters, handouts and brochures5. Decorate your booth with bright, colorful banners6. you’d better take down the visitors’ addresses and contact informationTask 6商品交易會(huì)是有組織舉辦的展覽會(huì)，特定行業(yè)的公司可以展示它們最新的產(chǎn)品和服務(wù)，研究競(jìng)爭(zhēng)對(duì)手的活動(dòng)以及調(diào)查近期市場(chǎng)趨勢(shì)和機(jī)會(huì)。只有部分商品交易會(huì)對(duì)公眾開(kāi)放，而其它交易會(huì)則只能由公司代表（業(yè)內(nèi)人士，如專(zhuān)業(yè)人員）以及新聞工作者參加。因此，商品交易會(huì)可以分為“面對(duì)公眾”和“行業(yè)內(nèi)部”這兩種類(lèi)型。Syndicate ActivitiesTeaching TipsThe two actions in this task are about preparations for a trade show. Action One provides several specific pictures. T should guide Ss to match the activities with the pictures. For Action Two, T should guide Ss to discuss the sequence of preparation activities for a trade show. Besides, T may encourage Ss to give more preparation activities for a trade show.. Alternatively, the task could be set as homework.Answer KeyTask 7 Action One A: ④ B: ③ C: ② D: ①Action Two1. D 2. B 3. C 4. H 5. E 6. G 7. F 8. AGrammar ReviewTask 11. shall meet 2. will have saved 3. will be expecting 4. would e5. will bring 6. will have taken off 7. will have had 8. will be thinking9. would support 10. won’t happen 11. will have been 12. will be seeing13. would be 14. will be enjoying 15. is goi