我英語論文大綱(編輯修改稿)
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【文章內(nèi)容簡介】 ………………2 rhetoric………………………………………………………………....2 Parallelism…………………………………………………………………....2 Repetition…………………………………………………………………….3 Antithesis………………………………………………………………….….3Chapter3 The prehensively applying rhetoric in advertising EnglishConclusion……………………………………………………………………….....5Bibliography…………………………………………………………………..…...8Acknowledgements…………………………………………………………….......9Chapter 1 Value of Advertisements Attention Value Memory value Readability Persuasion Chapter2 Basic Rhetoric Tactics in Advertising English Phonation Rhetoric2Vocabulary Rhetoric Figure of Speech Similes Metaphors Metonymy Synecdoche Hyperbole Pun Homophonic puns Semantic puns Semantic puns Idiom or vulgarism puns Personification Parody Irony Coinage Anticlimax Syntax rhetoric Parallelism Repetition AntithesisChapter3 The prehensively applying rhetoric in advertising EnglishConclusionObviously, rhetoric is monly used in advertising English. It endows Advertising English unique artistic charm. A successful advertisement doesn’t only lay emphasis up on its modifier but also on rhetoric. Because of the use of rhetoric in advertisement, the language bees more fascinating, humorous, vivid and colorful. The goods which have been advertised are more attractive and spirited to consumers, which give people deep impression.Advertising English, as a special language and because of its suasive function, has penetr
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